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3/94 MISC NEWSLETTER
March 1st, 1994 by Clark Humphrey

3/94 Misc. Newsletter

(incorporating four Stranger columns)

WHEN POSTERS ARE OUTLAWED,

ONLY OUTLAWS WILL HAVE STAPLE GUNS!

Here at Misc. world HQ, we celebrated yet another lonely-guy Valentine’s Day by scarfin’ down those Brach’s Sour Hearts candies.

UPDATE: Patrick Purdy says I shouldn’t have been so harsh a few months back about the hand-carved Zuni fetishes offered as promotional trinkets by Time-Life Books: “They’re (the tribe) developing a cottage industry for themselves so that they may upgrade their standard of living without having to leave their home. The fetish carvings have proved so successful that they’ve opened a few fancy galleries…That they must have signed a fairly lucrative contract with Time/Life is not a matter for despair, but for congratulations.”

ONE OF THE FEW negative aspects of this gig is that people come up at parties and demand that I be angry for them on cue. They seemingly expect me to always have some shoulder chip, some fresh beef ground daily. But as Johnny-one-note expectations go, it’s easier than if people asked me to be funny for them on cue, ‘cuz I can always fall back on being angry about being expected to be angry.

MY $.02: As some of you know, Misc. is at least partly an homage to the great prewar columnists. The only similar columnists in modern dailies are Army Archard in Daily Variety, Irv Kupcinet in the Chicago Sun-Times, and of course our hero Larry King in USA Today. Just for fun, let’s start out with some Kingisms: “When it comes to great ear-poppin’ tunes, you just can’t do better than Built to Spill… To this pair-O-eyeballs, nobody wrote page-turners like that past master Donald Barthelme… Has anybody ever made that Mock Apple Pie from the recipe on the Ritz cracker box?… As that local sage Dick Balch used to say, if you can’t trust your car dealer, who can you trust?… New name to watch: Combustible Edison. Hip enough for the kids, and parents like ’em too! They’re gonna be big; trust me.”

THIN ICE: The “media-beat” analysts on C-SPAN and in NY opinion journals are predictably aghast over Tonyamania. The commentators seem to think all newspapers used to be like some idealized memory of the pre-1974 NY Times, that only in today’s dark times would papers put scandal and sleaze on their front pages. Not so. Newspapers always were as exploitive as they are now, only they used to be a lot better at it. The old Hearst papers or the old NY Daily News would’ve done a much hotter job on it than today’s wimpy rags.

THINNER ICE: As the nation awaited the Nancy/Tonya faceoff, it faced the usual abundance of commercials and sponsor-ID announcements. Again, as in previous Games, some advertisers were able to boast that they were “proud sponsors of the U.S. Olympic Team,” while other companies, that had opened their wallets to nothing Olympic-related beyond their own commercials, tried to fudge their commitment to Our Kids by plugging themselves as “a proud sponsor of CBS’s coverage of our Olympic heroes.”

CIVIC VALUES: So the Dog House restaurant is now Closed 24 Hours a Day. Woolworth’s is an empty palace of bargains. And the city government talks only about attracting more rich people’s retail. Between the Commons, the poster ban, and the big downtown development proposals, Seattle threatens to become a city by the upscale, of the upscale, for the upscale and to hell with everyone else. Hey Norm: How ’bout getting some stores the rest of us can afford to shop at? Support the plan to put a Marshall’s discount clothier in the Magnin spot. Next, we need a Freddy’s where Woolworth was, and an all-nite restaurant on 7th where you can get a good $6 pork-chops-and-mashed-potatoes dinner. Planet Hollywood? Who needs it! (Also note: KCTS’s Dog House closing-party special was technically well-done but suffered from that upscale-media disease, smug boomer condescension; much of the narration could be rewritten into “Look, Muffy: Ordinary people! Let’s gawk!”).

MISC. RULES FOR LIFE: another exciting ennui-filled column, how ’bout some Misc. rules for life: Don’t trust anybody who nevvuhwatches teh-levision. Don’t trust anybody who calls a car “an investment.” Don’t trust anybody who only talks about how “hot” a movie or a band is, not about how good it is. Don’t buy diet pills from an infomercial with the fine print “No Orders Accepted From Iowa.” Don’t buy anything advertised by white guys in Dockers dancing to James Brown‘s “I Feel Good.” And don’t move into a former slaughterhouse or brothel that’s been “restored to its original elegance.”

BRAVE NEW WORLD DEPT.: A few weeks ago, KING reported that the state’s highest youth suicide rate was on the Eastside. I could believe it, after having gone for a job interview in the heart of darkest Redmond. Once-lovely farmland, ploughed under and paved over with winding roads to nowhere, abutted by finished and unfinished cheap poured-concrete lo-rise office park buildings, some with gaudy entrances tacked onto their otherwise hyperbland facades, all recessed from the road by moats of parking and/or dirt where grass will eventually be. No “public space,” no pedestrians, just people working in isolated cubicles writing software that presumes that we’ll all someday be working in isolated cubicles. A sterile landscape of silent dread that only author J.G. Ballard or filmmaker Atom Egoyan could properly fictionalize.

HOUSE MUSIC: Tuff times have hit C/Z Records, the scrappy li’l label with perhaps the strongest current stable of Northwest bands. Honcho Daniel House rushed five CDs into the Xmas season, but his distributor RED (half-owned by Sony) only sold 200 units in December (after subtracting returns from stores). He’s putting three employees on two-month layoffs (“We need that time to get back on our feet”). House’s right-hand-dude Tim Cook is one of the casualties; he says he might look for permanent work elsewhere, having had managerial differences with House lately, but doesn’t have anything specific to announce yet.

House still plans a slate of 10 albums this year (down from 14 in ’93), including most of his top acts (7 Year Bitch, the Gits, Treepeople, Alcohol Funnycar, Dirt Fishermen, Engine Kid), the just-out In the West by new signees Silkworm, and a women-in-rock collection. He’s also negotiating for a retrospective of Seattle’s top new-wave-era band, the legendary Blackouts.

An indie-label purist might use this case to claim that labels don’t necessarily get top service from pseudo-indie distributors with major-label backing like RED (or Caroline, with whom Sub Pop parted ways, citing similar frustrations). (House has been negotiating for some sort of major-label alliance with Sony; nothing’s been signed yet.) The real problem’s more complicated than just big guysvs. little guys. Distribution remains the weak link of the music biz (and of the print biz, but that’s another tale). There are only so many slots in store bins (even at the 1,500 or so new-music specialty stores). Getting a new act into those stores, and promoting it to customers once it’s there, remains a pseudo-science. Articles in Musician and Wired look forward to proposed in-store downloading stations, where you could special-order any recording and get it transmitted onto a CD while you wait.

The major labels, natch, don’t want any part of a technology that might threaten their market share. Music-by-info-highway would be great for oldies and classics, and would destroy the fetish-object aspect of record collecting (thankfully), but wouldn’t solve the promotion issue. I can get umpteen thousand books from The Reader’s Catalog, but somebody still has to tell me why I need any particular one.

(latter-day note: By the end of 1994, most of C/Z’s remaining bands either broke up or went to other labels. House moved the company into his basement.)

HEADLINE OF THE MONTH (UW Daily, 2/10): “In the best of Peter Medak’s films, irreverence is something of a sacred cow.”

HARDWARE WARS: This home-store fight is getting out of hand. You’ve got Ernst promising to undercut Eagle, HomeBase vowing to undersell Price Costco. Now Home Depot has taken the battle to the next level. It’s established its own bridal registry. Now you can make sure cousin Mindy doesn’t get 24 identical Skilsaws.

LOCAL PUBLICATION OF THE MONTH: When the Washington Free Press first came out, I said it was a feisty little rag that had the potential to be better. With the latest issue, it’s approaching that potential: a great piece on Boeing workers getting sick from icky production chemicals, with the company dismissing the complaints as some sort of mass hysteria, plus a well-argued essay warning against “job blackmail” — companies’ threatening to take their jobs elsewhere unless governments scrap those pesky environmental laws. Speaking of which…

DEMO DERBY: A couple of readers have asked me to stop constructively-criticizing the failings of “progressive” types, player and just stick to slamming Republicans. I still do that when appropriate; but our president, governor, mayor, most of our state Congressional delegation and most of our city council are Democrats who at least profess to some degree of progressive ideals. It’s important to note when they stray from or compromise these ideals in the name of “creating a climate for business” or whatever; and when the popularly-accepted definition of “progressive” thought might not be the best way to solve our problems. That’s why I sometimes question some of the unquestioned premises behind urban-bohemian ideology, premises that some other publications have taken as Gospel truth. Speaking of which…

SPY, 1986-1994: Gee, maybe the Reagan Era really is over. The magazine’s entire humor was predicated on opposing the Reaganites while accepting the Reaganites’ terms of debate. Spy completely bought into the notion that the Right held a monopoly on political/social popularity, that the only people not enthralled to the GOP were a few big-city artist types. Spy reveled in its self-righteous posturing, in its concept of lower Manhattan as the lone outpost of wit and civility amidst a nation of heathen predators.

If Reagan and Bush invoked a romanticized social past where authority was seldom questioned and resources existed to be exploited, Spy invoked a romanticized cultural past where New York was the only place that mattered. Both notions are now more widely seen as the ancient relics they are. Readers turned away from a magazine that kept rehashing the same tired gag formats attacking movie stars and local NY celebrities as if they were worth the attention. The last Spy editor, Nat. Lampoon vet Tony Hendra, announced a new-look magazine that would take a fresher, funnier look at postmodern America, but the money ran out before he could implement the new format.

(latter-day note: Spy returned later in 1994, with mostly the same format as before.)

AD VERBS: Dewar’s Scotch has a magazine ad with an Alice Cooper/Peter Criss lookalike, complete with boa constrictor as scarf. The headline: “Your tastes in music have changed. Your taste in drinks should too.” Yeah, I know just what they’re saying: When I was younger, I didn’t appreciate acts like that. Now I do.

THE INFORMER: KCTS has been running “public service” spots from the King County Police, asking folks to keep their eyes on their neighbors and report any activity that might be potentially drug-related — visitors at odd hours, darkened windows, et al. Somebody on a computer bulletin board called the spot “Gestapo TV” and wants anyone who doesn’t like it to tell the station they won’t give it money. I won’t go that far, but I will use the case to note that in the nascent Information Age, not all information’s gonna be shared freely or used benevolently.

CATHODE CORNER: In a welcome surprise, MTV’s 120 Minutes played the new Sage video, albeit deep into the show’s 1-2 a.m. hour. Too bad the show’s latest clue-deficient host, Lewis Largent, had to introduce the clip with that now-chichéd line, “They’re from Seattle, but don’t get any preconceptions; they’re not grunge.” Aargh! The next person who thinks all local bands are alike, please tell me just what Flop, Mix-A-Lot, Amy Denio, Alice in Chains and Sister Psychic have in common.

The media turned “grunge” into a stereotype so exact that no band really matched it; then they used that to dismiss our diverse music as if the stereotype were true. Largent’s seemingly well-intended statement really perpetuated the false myth. He oughta say, “Yes there are lots of bands in the NW, lots of different bands, and here’s another.”…In a more positive homage, an episode of NBC’s off-again Homicide included murder-suspect characters named Layne Staley and Crist Novoselic.

SLOGAN OF THE MONTH (on Safeway Mrs. Wright’s Sesame Cheddar Snack Crackers): “Baked For Your Enjoyment!” Ever see a snack baked for your seething frustration? If you find one, let me know.

THE FINE PRINT (fortune cookie-like slip of paper inside a Sears CD player): “Warning: Protection Rubber must be removed before using.” Unless you’re playing one of those sounds-of-lovemaking CDs. Speaking of which…

LOSS-OF-ERECTIONS DEPT.: Leno joked that after the MLK Day Quake, LA had become “a community united behind one shared goal: to move to Seattle.” A week later, an AP article noted that many LA porn-video companies were in heavily quake-hit buildings. Some outfits might move rather than rebuild among the So.Cal. radical right. One unidentified exec said, “Our people will find another place where the climate is more liberal, and the ground more stable. Someplace up north maybe, like Seattle.”

We’re not all that quake-safe ourselves (if you believe the mass-media scare stories). And any hetero (or sex-positive-gay) hardcore producers would face our PC censorship advocates, who can be as obstinate and closed-minded as any Fundamentalists. But we’ve got a strong community of trained video technicians (with the Art Institute supplying more every year), and hundreds of underemployed actor-dancer-model types who don’t have to worry about tan lines. It’ll be even more fun if the producers apply for the tax breaks politicians usually love to offer to relocating companies.

(latter-day note: I’m now told there are already at least two hardcore adult-video producers regularly shooting in Seattle. I don’t have any names to refer you to. They haven’t provided much of an economic boost to the local production community, since they use small crews and maintain their own in-house post-production units.)

MOUTHS-O-BABES (overheard gleeful shriek of an 8-year-old girl on a bus, passing the Bon’s Chihuly window promoting ArtFair ’94): “See mom, I told you! Big cereal bowls!”

SHRINKING VISION: Seattle’s “public art” establishment has long been known for its private privileges. Jurors pick friends and/or lovers for top grants, organizations tailor project specs to favor their favorite artists, programs are publicized just before (or even after) their deadlines. Now comes word that the visual-art programs in this year’s Bumbershoot festival will be awarded by invitation only; tho’ if you’ve got an idea for something, you can send in an informal suggestion and maybe they’ll look at it. We’re going in the wrong direction, folks. We need arts people whose top loyalty is to art, not to specific artists. We need truly open processes, where a total unknown can come out of left field and bowl people over with a spectacular idea. We need to encourage art that blows minds, not art that kisses butts. (If it’s any consolation, one of the exhibits will be culled from the city’s “Portable Works Collection,” one program that does sometimes buy from non-insiders.)

MY SOAP BOX: When an ad agency designed the Tide box in the ’50s, it never knew that its concentric patterns would look just like the computer-animated psychedelic visuals of the ’90s. The orange box has become an icon of rave graphics. It’s on countless techno-party flyers. Portland’s Sweaty Nipples used it on a CD label; a Seattle band was going to use it before the Nipples used it first. I’m told that the brain can perceive the circles as moving in and out at the same time, making the image a “mandala” that can send the mind into another world. I’m also told that the orange circles look great under blacklight, and that Liquid Tide makes a great medium for making black-light paintings that can’t be seen in normal light (the “bleach substitute” ingredient contains a fluorescent dye). What’s next: acid-trip costumes based on the playing-card guy on the ol’ White King box?

‘TIL WE NEXT CROSS INK STAINS, recall these words of Wm. Faulkner: “The past isn’t dead. It isn’t even past.”

PASSAGE

Gregory Hischak in the new issue of the lovely local zine Farm Pulp: “The planet is an unstable being. Little earthquakes rumble up and down our coast. The earth has a lot of bottled up stress…pent up aggression. The earth really needs to get out more. Spend more time in the woods. Feed the ducks. The planet needs to stop operating on that second shift mentality.”

SPECIAL OFFER

Uncorrected, autographed proof copies of my book, Here We Are Now: The Real Seattle Music Story, are now available for a $10 donation plus $2 postage from the address below. Be among the first to get a piece of local cultural history! Tell your friends.

Either next month or the month after, this newsletter thang’s gonna get twice as big: a whopping 4 pp. of ennui and unwarranted assumptions clogging your first-class mail the last Friday of each month, including weird fiction and non-Stranger material. Larger print not guaranteed. New sub rates will be announced then; current subs will be adjusted accordingly.

WORD-O-MONTH

“Cathexis”


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