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SUNNY D AND STARBUX
January 31st, 1995 by Clark Humphrey

UPDATE: Sir Mix-A-Lot turns out to be the best part of KIRO’s anthology show The Watcher. Without Mix’s narrative interludes (which he probably seriously rewrites), it’s just a package of trite morality tales that’d seem dorky even on the USA Network…. We told you last fall that golf was fast becoming the latest hip sport. Now, an All-Golf Channel will be available to cable systems. And aNude Golf tape will be in video stores this week!

JUNK FOOD OF THE WEEK: First, a little background. Sunny Delight is an orange-flavored punch (made mainly of water and fructose) from Procter & Gamble, with typically clever P&G ads. Instead of marketing it to kids as really hot stuff, P&G’s ads try to convince parents that kids already think it’s really hot stuff. They depict kids praising the taste and texture of what they call “Sunny D” (implying the drink’s so popular it’s inspired its own schoolyard slang) and bad-mouthing other vitamin-fortified beverages (including some mysterious product identified only as “Purple Stuff”). Anyhow, the regular Sunny Delight’s only an average faux-OJ, better than Tang but not up to the standard of Five Alive. The good stuff is the new variety, the imitation kiwi flavor Sunny Delight. It’s green, it’s goopy, and the P&G chemists have amazingly synthesized the nutty-tangy taste of what the California Kiwi Commission advertises as “the fruit that feels fuzzy but tastes fabulous.”

BEAN THERE: They hate Starbucks in Frisco. Every snide Bay Arean zine, columnist and cartoonist I’ve read has ranted against the non-funky, high-rent-paying green coffee stands increasingly dotting the City That Thinks It’s God. You never saw any of these people complaining when Frisco-based BankAmerica absorbed Seattle’s two biggest banks. I say it’s the least they should accept in return for NoCal’s past domination of Northwest arts and its present domination of Northwest finance. Besides, experience here has shown that Starbucks hardly drives independent coffeehouses under, as the Frisco writers warn. It increases interest in specialty coffee, which leads some of its new customers to graduate beyond its own chain-store atmosphere toward independents.

DEAD AIR RE-REVISITED: Just as the KCMU Kontroversey settles down, we face a bigger problem. The Newtzis wanna eliminate all Federal support for public radio and TV. Despite what editorial cartoonists allege, this won’t knock Sesame St. or similar established shows off the air. More importantly, it won’t harm conservative-biased shows like The McLaughlin Group, Firing Line, and Tony Brown’s Journal that get corporate money.

No, it’s a naked attempt to silence non-conservative voices. Already, producers of non-con dramas (Tales of the City) and documentaries (The ’90s) have had to close shop because neither governments nor corporations want to fund them. The airwaves need a place for non-corporate points of view. Public broadcasting’s already too dependent on pledge drives (which lead to programs biased toward upscale tastes) and corporate grants (which lead to programs biased toward conservative priorities). The disputes at KCMU centered around a management that wanted to lead the station (which gets no money from the Feds) toward sucking up to affluence. Newt’s plan would drive public radio and TV more firmly down that path. (Extra! notes that NPR, the “liberal” star in the public-broadcasting constellation, already shows the same bias toward conservative sources and interviewees that Nightline andMcNeil-Lehrer have.)

Just as local cable systems have to subsidize public access channels, so should the commercial broadcast industry be taxed to provide a floor of support for public broadcasting. This idea was part of the original early-’70s plan for public TV, but was quashed by that ol’ media-hater Nixon.

WITH FRIENDS LIKE THESE DEPT.: In a recent editorial, Weekly publisher David Brewster thinks “liberals” could get back into power by, well, by ceasing to be so darn liberal. He envisions a return to Old Democrat tactics–buying votes by promising construction projects and other goodies in voters’ districts. Everything would work out fine, Brewster apparently believes, if “liberals” and “progressives” got back into big-time ward heeling and stopped worrying about trifles like fighting injustice or helping poor people. This is exactly the attitude that’s causing the Dems’ troubles. By failing to offer (let alone deliver) a competing vision for society, the Dems can only compete with the GOP on the basis of fund-raising and influence-peddling, terms on which the GOP can win every time.


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