A happy post-7/4 greeting to all Misc. readers who, thanks to draconian govt. crackdowns against even “Safe and Sane” home fireworks, still have all their fingers. You can use those fingers of yours to pick up free postcards from the racks popping up at “hip” spots around town. The cards themselves are impeccably natty-looking, but they turn out to really be flyers inexplicably advertising L.A. hair salons. Speaking of snazzy graphics…

DESIGN FOR LEAVING: Graphic design magazines have been abuzz recently about attempts to form a “professional” association that would “accreditate” graphic designers like architects and somehow keep non-members out of top-paying markets. Besides being a monopolistic restraint-of-trade move, it’s not needed. Architects need to be accredited; a badly-designed building can fall down and hurt people. A badly-designed magazine ad can do no worse than waste its client’s money. Speaking of corporate centralization…

MY BONNIE: In today’s corporate climate, even success can lead to trouble. Case in point: the Bon Marché, the dept. store of the masses (old, anti-upscale slogan: “Where All Seattle Shops”). In 1929 it was a founding member of Allied Stores, a combine of local stores whose owners banded together for financial reasons. In the recent years of merger madness, Allied became part of Federated Dept. Stores, which did what merged companies often do: it shed pieces of itself (including the Seattle I. Magnin) and consolidated what was left into new operating groups. In the process it’s retired such classic store names as Magnin and Abraham & Strauss. Now the Tacoma News Tribune sez upper Federated management wants to replace the Bon name with another of its acquired brands, Macy’s West. Bon managers in Seattle were quick to deny the report. The L.A.-based May Co. has owned Portland’s Meier & Frank for years, but has wisely kept the M&F name. Let’s hope Federated knows enough to keep the Bon Marché appellation, derived from Paris’s original 1-stop-shopping palace of the late 19th century. Otherwise, the parent co. would surely qualify for the modern colloquial French interpretation of the phrase “bon marché” (look it up). Speaking of chain-store shenanigans…

ANOTHER DRUG WAR: The local pharmacy biz has also been consolidating, with chain operations rising and independents falling. The one constant has been regional management at most of the chains: Bartell has remained locally-owned, and the Oregon-based Pay Less absorbed the formerly Seattle-owned Pay n’ Save. That’s changing. Walgreen, the Illinois-based giant, is about to invade Seattle in a big way. Work has begun on locations in Greenwood and the Central Area; the chain’s reportedly applied with the state pharmacy board to open as many as 60 sites. Some of the new Walgreen stores reportedly will even have that onetime drugstore staple, the lunch counter (Walgreen claims to have invented the milk shake, at a Chicago luncheonette in the ’20s). Speaking of refreshments…

JUNK FOOD OF THE WEEK: Hero lemon soda (available at the Hillcrest deli-mart on Cap. Hill) is a tasty tarty carbonated substance with a friendly yellow color and a cute, space-saving eight-and-a-half-ounce can. Even better, it comes from that new global junk-food mecca, Breda, Holland (hometown of that ultimate postmodern cultural icon Mentos, The Freshmaker!). Speaking of PoMo icons…

LOCAL PUBLICATION OF THE WEEK: If you enjoy Steve Shaviro’s occasional appearances in these pages, you’ll enjoy Doom Patrols, his collection of essays (he calls them “theoretical fictions” for no readily apparent reason) on PoMo heroes and heroines ranging from Kathy Acker to Bill Gates and, yes, ex-Doom Patrol comic book writer Grant Morrison. It’s even got the Dean Martin essay he first published here. Doom Patrols isn’t yet available on paper, but the entire text can be downloaded from the Web at <<http://dhalgren.english.washington.edu/~steve/doom.html>>. Speaking of the Web…

UPDATE: I’m still looking for a term for Internet/World Wide Web use that isn’t “surfing.” Suggestions so far include “trolling” (found out it has a Net meaning already, a derogatory one), “waltzing,” “meandering,” “strolling,” “courting” (my favorite so far) and even “geoducking” (please!). Got anything better? Lemme know.