WELCOME TO A MAY-DAY MISC., the pop-culture column that believes if the Seahawks had been even half as incessant on the field as their pseudo-grassroots fan group has been in the political arena, the team would never have gotten into its current mess.
THE FINE PRINT (on separate sides of a King Edward Cigar box): “These cigars are predominantly natural tobacco with non-tobacco ingredients added”; “This Product contains/ produces chemicals known to the State of California to cause cancer, and birth defects or other reproductive harm”; “A Great American Custom: Ask for King Edward Birth Announcement Cigars.”
JUNK FOOD OF THE WEEK: They’re billed as “Seattle’s Original,” despite actually coming from Darkest Bothell. Despite this labeling inaccuracy, Frutta Italian Sodas do have a certain bite all their own, combining assorted fruit and “cream” (vanilla) flavors with my personal all-time favorite soda ingredient, glycerol ester of wood rosin (it’s a thickening agent that gives fruit-flavored pop a “mouthfeel” more like that of real juice). At hipper convenience stores near you.
LOCAL PUBLICATION OF THE WEEK: Iron Lung is Stephanie Ehlinger’s conversation and information zine for the bike-messenger community. Issue #2 includes a historical account of the Critical Mass rides, first-person stories of weirder-than-normal messenging runs, and an ad for a bicycle-injury attorney. Free at Linda’s and other outlets, or pay-what-you-can to 924 16th Ave., #204, Seattle 98122,
LIKE SWEEPS WEEKS ON THE SOAPS, real life often brings short fits of big changes in between long stretches of stasis. This might be one of those times, at least locally. First, Rice sez he won’t run for mayor again, opening up at least the possibility of a City Hall not completely owned by megaproject developers. Second, the Weekly, 21-year voice of the insider clique that gave us Rice, gets sold.
Third and least publicized of the trends, Nordstrom announces a flattening of its previously rapid sales-growth trend. Since the ’70s, Nordy’s has personified the philosophy of upscale-boomer consumerism and the aesthetic of obsessive blandness cultivated by the Rice administration, the Weekly, and other insider institutions. It’s the centerpiece of Rice’s whole downtown plan, as this paper has previously documented. Nordy’s troubles are partly due to national shopping trends away from the mainstreamed wares of department stores and mall shops, toward specialty boutiques and discounters. But I’d like to think this was also affected by changing customer tastes, away from the tired retrowear pushed lately by Nordy’s (and by corporate fashion in general). But industry trend-proclaimers insist retro’s still the way to go. For this fall, they’re planning to succeed the ugly-but-spirited ’70s revival with an ’80s power-suit revival. Everything you hated about Reagan-era dressing is slated to come back, from Dress for Success pomposity to women’s “menswear” with shoulder pads almost suitable for playing football in. I’m confident this won’t be nearly as popular as its pushers want it to be. What remains to be seen is how far down this gap between sellers’ and buyers’ tastes will drag Nordy’s and other companies.
It’s easy to tell why the industry loves the looks of the ’70s and early ’80s. They represent a time before DIY culture really took off, a time when a fashion industry at its peak of power felt it could dictate trends which the nation’s shoppers would ecstatically obey, no matter how homely or depersonalized. Similarly, Nordstrom’s business strategy has been heavily predicated on wringing sweetheart deals from cities and mall landlords. But with neighborhood and strip-mall shops now drawing business away from big malls, and online shopping arriving any year now, high-profile locations aren’t going to be as important. Nordy’s collection-of-shops store layout might help it weather this sea change into a post-mass-market era, if it doesn’t get caught up in trying to preserve a passing status quo.
‘TIL NEXT TIME, stock up on dented cans of marischino cherries at the Liquidator’s Outlet store in the old Sears basement, check out the new Tube Top record (splendiforously fresh!), and ponder these words attributed to Lilian Helman: “If I had to give young writers advice, I’d say don’t listen to writers talking about writing.”
