MICOSOFT TO BUY CBS?: That’s what a New York Post story said a couple weeks ago. I didn’t believe it, even before the denials from all sides. For one thing, Gates likes to buy companies on their way up, not underperformers in need of restoration. For another, MS’s current alliance with NBC made for at least a few half-decent jokes around the Internet, contrasting nerd stereotypes with the network’s young, hip image (Gates becoming the seventh Friend, et al.). But there’s nobody on CBS one could even imagine as having ever used a computer–except Dave’s World star Harry Anderson, a card-carrying Macintosh endorser.
AD SLOGAN OF THE WEEK: “At Bally’s health clubs, you can get the body you’ve always wanted to have.” And you thought that sort of offer could only be advertised in the rural counties of Nevada…
WHITE UNLIKE ME: I’m on my third reading of Jim Goad’s book The Redneck Manifesto. Goad (co-creator of the nearly-banned-in-Bellingham zine Answer Me!) has his points, but you have to sift through an awful lot of theasaurus-bending cuss words and almost poetry-slam-style “attitude” to find it. Around all this filler, Goad interweaves his and his family’s story of financial/ social struggle with observations of his current surroundings in industrial north Portland and with what BBC documentary producers might label “a personal history” of the white (rural and urban) working class in Europe and America, from the bad old days of indentured servitude and debtors’ prisons to the bad new days of welfare-mother bashing, wage stagnation, and job exports. In Goad’s worldview, the great mall-hopping middle class either doesn’t exist or doesn’t matter much to his main concept, the eternal war of “white trash vs. white cash.” Among the aspects of his thesis:
* Poor whites and poor blacks have more in common (and socialize together more readily) than poor whites and rich whites.
* Unattractive traits ascribed to rednecks and trailer trash (laziness, savagery, stupidity, promiscuity, poor hygiene) have always been used by the rich everywhere to disparge the poor everywhere.
* America’s “dirty little secret” isn’t race but class.
* Most rich people are white but most white people aren’t rich–and shouldn’t be collectively blamed for slavery, discrimination, and other rich people’s crimes.
* So-called “angry white male” subcults (militias, talk radio listeners, etc.) aren’t necessarily as racist, sexist, homophobic, or paranoid as the upscale media crack ’em up to be. Their real beefs, Goad claims, are against big business and big government, as they should be.
* The media (including most “alternative” weeklies) are tools of the “white cash” class and don’t give a damn about the downscale, except to sneer at ’em.
* The same’s true of white-upscale leftists, whom Goad claims care more about overseas rainforests than about toxic dumps in our own inner cities. Goad says this is an historic trait, citing Brit society ladies who spoke out against slavery in the American south while treating their own servants and employees like dirt.
* The white hipster agenda has always had less to do with assailing bourgeois privileges than with defending these privileges against the downscale squares.
Many of the class-struggle arguments have been made before, by folks like Michael Moore and Baffler editor Tom Frank. Goad’s main addition to the genre, besides his damn-aren’t-I-politically-incorrect sass, is his insistance that there’s no singular white racial caste, united in privilege and oppressiveness. With this, Goad seemingly contradicts the worldview of Race Traitor zine editors Noel Ignatiev and John Garvey, who claims there is such a universal Caucasian identity and “progressive” whites should personally renounce it.
But their stances aren’t really that different. Both believe in self-empowerment by dropping out from the mainstream-America assimilation thang. Ignatiev and Garvey (instructors at bigtime East Coast universities) do this by pretending to be black. Goad does it by playing up his links to the white unprivileged. Goad’s is probably the healthier approach. Instead of appropriating the romanticized victimhood of some defined “Other,” Goad argues for the right to be his own Porter Wagoner-listenin’, dead-end-job-workin’, hard-livin’, high-lovin’, prematurely-dyin’ kind. One approach seeks true humanity outside oneself; the other finds it within. (More on this latter sub-topic in two weeks.)
