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KICK-ASS CLOTHES
September 18th, 1997 by Clark Humphrey

WELCOME ALL to your pre-autumnal-equinox edition of Misc., the pop-cult column that can’t decide whether the new-look Seattle Weekly represents the passing of the moderation-to-excess aesthetic that’s dominated local media for a quarter-century, or instead just signifies a corporation trying too hard to appear hip. Speaking of commercial images in flux…

EVERYTHING RETRO IS NEO AGAIN: A half-decade ago, back when the outside world associated Seattle hipster-wear with looks actually designed in NYC by the likes of Marc Jacobs, the Zebraclub store on 1st Ave. was a bright, white showcase for the loudly-logoed products of Seattle’s real youthwear industry, with such once-hyped labels as Generra and International News. Today, the big Z sports a “homier” image, with faux-rustic walls and less abrasive lighting.

If you go there and you’re nice to them, they’ll give you the current catalog for Diesel, the Italian sportswear outfit that (a la Calvin Klein‘s ’94 “kiddie porn” ads) uses the detrius of American commercial-underground media to impart an image of American dangerousness onto its Euro-designed garments. This year’s Diesel catalog’s in the manner of a tacky small-press self-defense manual, titled Fight Me. It depicts young perfect-bodied female and male models in action poses, kicking and stabbing and choking imperfect-bodied (often overweight) villains. One aren’t-we-outrageous sequence shows a little girl punching the face of an older-woman pedophile. The attack techniques throughout the book range from the impractical to the ludicrous (“Master concentration-through detachment… will yourself to levitate”). An inside-back-cover disclaimer asserts the company “deplores, in the strongest possible terms, the current prevalence, and, in some sad quarters, vogue for violence.” Yeah, right–the common parodist’s copout, getting off on something then claiming it was just a joke. Speaking of convivial boorishness…

CYLINDRICAL OBJECTS ON PARADE: I wish the current cigar-mania (stinky, choky, life-threatening, etc.) would stop, but how? It appeals to too many universal temptations (even Freud joked, “Sometimes a cigar is just a cigar”). Besides, in an age where the lowly mass-market cigarette’s an object of scorn and humiliation, there’s nothing like a fat, smelly cigar to make a smoker feel righteously vengeful. As long as there’s social pressure to conform to social standards of blasédom, many males and some females will always choose to rebel, albeit often in crude, loud, and ineffectual ways. The ’90s spin on this, natch, is many of today’s proponents of laid-back conformity claim to be political liberals, while many of the “rebels” are Harley-ridin’, KVI-listenin’ Young Republicans. (This has its precedents, such as the decadent rich kids of pre-Victorian England; many of whom also loved a good cigar.) Speaking of social mores…

OLYMPICS IN SEATTLE IN 2012?: Besides offering yet another clear line of demarcation between the civic-builder gang (ever pursuing “world-class” status for our fair burg) and the anti-development human-scale advocates (who’d probably leave town en masse for the event’s duration), the pro-Olympic boosters are offering a unique argument. In the past, the Games have been used by cities worldwide as excuses for massive construction projects, often using vast amounts of their respective countries’ tax dollars. The Seattle Olympics boosters claim the opposite. With the town’s two new stadia, the to-be-expanded Convention Center, and other existing or already-planned facilities, we’ll already have most of the sites a Summer Games would need. All we’d have to build would be a big swimming pool, horseback and archery venues, a few dozen additional hotels and motels, and (maybe the biggest single new one) a place to house a few thousand jocks and jills for 17 days under tight security. (The 1990 Goodwill Games housed their athletes in UW dorms, but that setup might be impracticable for the Olympics for all sorts of reasons.)

‘TIL NEXT WE MEET (with more of your suggestions of yet-unrevived musical genres), be sure to become the first on your block to order the $229 Ken Griffey Jr. 12″ bronze statue seen in regional-ad editions of Time, and visit the new Seattle Art store on Wetern Ave.


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