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MEDIA GLUT-TONY
February 26th, 1998 by Clark Humphrey

MISC. CONTINUES to be haunted by the Winter Olympics opening-ceremony theme song, “When Children Rule the World.” Sometimes it seems they do now, only in grownup bodies…

SHADES OF PALE: The Times reported this month that Kenny G’s one of the most respected white musicians among black jazz purists. My theory: G represents a stereotype of whiteness corresponding almost perfectly to the stereotypes of blackness profitably portrayed for years by some white people’s favorite black acts.

DELIVERING INFLUENCE: A recent Wall St. Journal told how United Parcel Service tried to pay the Univ. of Wash. to lend its institutional credibility onto pro-corporate research. The formerly locally-owned UPS offered $2.5 million to the UW med school in ’95. But instead of directing its gift toward general areas of study, UPS insisted the money go toward the work of UW orthopedic surgeon Stanley J. Bigos. The WSJ claimed UPS liked Bigos because “his research has suggested that workers’ back-injury claims may relate more to poor attitudes than ergonomic factors on the job.” The company’s fighting proposed tougher worker-safety laws, and wanted to support its claims with “independent” studies from a bigtime university that happenned to need the money. Negotiations with UW brass dragged on for two years, then collapsed. Bigos insists he wouldn’t have let UPS influence his work if he’d gotten its cash. But if companies can pick and choose profs already disposed to tell ’em what they wanna hear, “academic independence” becomes a bigger joke than it already is.

THE DESTRUCTION CONTINUES: Steve’s Broiler has lost its lease and closed. The 37-year-old downtown restaurant/ lounge was beloved by seniors, sailors, and punks for dishing out ample portions of good unpretentious grub and drinks, in a classic paneling-and-chrome-railing setting. (It was also the setting for Susan Catherine’s ’80s comic Overheard at America’s Lunch Counters.) The owners might restart if they can find another spot. It was the last tenant in the former Osborn & Ulland building, which will now be refitted for the typical “exciting new retail” blah blah blah…. Remember Jamie Hook’s Stranger piece last year about the Apple Theater, one of America’s last all-film porno houses? If you want to witness this landmark of archaic sleaze, better hurry. The Apple’s being razed soon for an affordable-housing complex incorporating the apartment building next door where the Pike St. Cinema was, and where the rock club Uncle Rocky’s is now. Rocky’s will close when the remodeling starts, and won’t be invited back (the housing people don’t like late-night loudness beneath residences).

MORE, MORE, MORE!: A recent Business Week cover story calls it “The Entertainment Glut.” I call it a desperate attempt by Big Media to keep control of a cultural landscape dividing and blossoming to a greater extent than I’d ever hoped. BW sez the giants (Disney, Murdoch, Time Warner, Viacom, et al.) are trying to maintain market share by invading one another’s genre turfs and cranking out more would-be blockbusters and bestsellers than ever before, to the point that none of them can expect anything like past profit margins. (Indeed, many of these “synergistic” media combos are losing wads of dough, losses even creative accounting can no longer hide.) It gets worse: Instead of adapting to the new realities of a million subcultures, the giants are redoubling their push after an increasingly-elusive mass audience. Murdoch’s HarperCollins book company scrapped over 100 planned “mid-list” titles to make up for losses on costly big-celeb books. BW claims the giants’ movie divisions are similarly “spending lavishly” on intended Next Titanics and trying “to stop producing modestly budgeted fare.” Their record divisions are dropping acts after one album, while ardently pushing the retro rockstar-ism of Britpop. The longer the giants try to keep their untenable business plans going, the better the opportunities for true indies in all formats–if the indies can survive the giants’ ongoing efforts to crowd ’em out of the marketplace.

(If Jean Godden can make personal appearances at coffee shops, so can I. I’ll be “guest barista” the evening of March 10 at Habitat Espresso, on Broadway near John. Mark your calendars.)


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