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CONTROL AGENTS
June 18th, 1998 by Clark Humphrey

MISC. would rather be most anywhere than San Diego’s Rock ‘n’ Roll Marathon this Sunday, with bands at each mile-mark and a big oldies concert at the finish. An AP story hypes it: “Here’s your new inspiration for running a marathon: Pat Benetar and Huey Lewis are waiting for you at the end.” Now if they were at the start, that’d get me inspired to run as far away as I could.

ON THE RECORD: Some copies of the Airwalk Snowboard Generation CD box set bear a big sticker reading “Made In England.” Can you can think of a worse country to try to go snowboarding in?

INSURANCE RUNS: Those ESPN SportsCenter punsters have lotsa fun with corporate-arena names. Vancouver’s GM Place, they call “The Garage.” Washington, DC’s MCI Arena: “The Phone Booth.” Phoenix’s BankOne Ballpark: “The BOB.” But what could be made from “Safeco Field” (paid-for moniker to the new Mariner stadium)? “The Claims Office” doesn’t fall trippingly off the tongue. ‘Tho you could call the stadium’s scoreboard “The Actuarial Table.” Two games in a day could be a “Double Indemnity Header.” Home and visitors’ dugouts: “Assets” and “Liabilities.” TicketMaster surcharages: “Co-Payments.” Speaking of corporate largesse…

WINDOW PAINS: We’ll keep coming back to the Microsoft legal flap over the next months. But for now, consider the notion advanced by some MS supporters (including Fortune writer Stewart Alsop) that a software monopoly’s a good thing. The company’s address, “One Microsoft Way,” expresses the dream of Gates and his allies in associated industries to impose a structured, top-down order involving not just a single operating system and Internet browser but a single global culture controlled by a handful of corporations.

They claim it’s for a higher purpose of “standardization,” a unified technology for a unified planet. It’s an old rationalization of monopolists. AT&T used to use the slogan “One Policy, One System.” Rockefeller invoked similar images with the name “Standard Oil.”

Yet at this same time, the Net is abetting advocates of a different set of ideals–decentralized computing, cross-platform and open-architecture software, D.I.Y. entertainment and art. Not to mention thousands of religious sub-sects, sex fetishes, political factions, fan clubs, fashion trends, etc. The MS case won’t alone decide the fate of this diversity-vs.-control clash, but could become a turning point in it. Speaking of unity in cacophany…

SUB GOES THE CULTURE: Something called the Council on Civil Society (named for a phrase that’s served as an excuse for stifling cultural diversity around these parts) put out a treatise claiming “Americans must find a way to agree on public moral philosophy if democracy is going to survive.” Its report (Why Democracy Needs Moral Truths) claims, “If independent moral truth does not exist, all that is left is power.” An AP story about the group cited Madonna choosing single momhood as evidence of such social decay.

At best, it sounds like Dr. Laura’s radio rants demanding a return to impossibly rigid social and sexual conformities. At worst, it’s like the hypocritical pieties of “Family” demagogues who’ve been degenerating moral and religious discussion into a naked power game, selling churchgoers’ votes to politicians who really only care about Sacred Business. Yet any successful demagougery has an appeal to honest desires (for stability, assurance, identity, etc.) at its heart. It’s a complicated, complex populace. Cultures and subcultures will continue to branch off and blossom. Attempts to impose one official religion, diet, dress code, sex-orientation, etc. are dangerous follies at best.

So what would my idea of a standard of conduct be? Maybe something like this: There’s more to life than just “lifestyles.” There’s more to well-being than just money. There’s more to healthy communities than just commerce. There’s more to spirituality than just obedience (whether it’s evangelical obedience or neopagan obedience). We’ve gotta respect our land, ourselves, and one another–even those others who eat different food or wear different clothes than ourselves. Individuals can be good and/or bad, smart and/or dumb, but not whole races (or genders or generations). We’re all the same species, but in ever-bifurcating varieties. Live with it.

Online Extras

This Rage-To-Order thang’s, natch, bigger and, well, less unified than my typical oversimplified approach implies. A lot of different people are wishing for a world reorganized along a unified sociocultural premise; the problem is each of them wants his or her own premise to be the one everybody else has to follow.

Big business, thru its hired thinkers and think tanks (Heritage Foundation, Discovery Institute, Global Business Network, and co.) seek a globe sublimated under a single economic system; with national governments ceding soverignity over trade, labor, and environmental policy to the managements of multinational companies.

The culture component of global business would like nothing better than a whole world watching the same Hollywood movies, listening to the same US/UK corporate-rock bands, and purchasing the same branded consumer goods.

In an opposite corner of the ring (but playing by the same rules), you’ve got your Religious Rightists like Pat Robertson who demand that even if all Americans can’t be persuaded to convert to Christian fundamentalism, they oughta be forced to submit to fundamentalist dictates in re sex, family structures, gender roles, labor-management relations, art, music, etc. etc.

The fundamentalists’ sometime allies, the “canon” obsessives like Wm. Bennett, believe all Americans should be taught to speak the same language (even the same dialect), and all students should all be made to read the same short list of (mostly US/UK) literary classics, instilling a uniform set of “virtues.”

Biologist Edward O. Wilson, in his new book Consilience: The Unity of Knowledge, claims we could arrive at a unified system of knowledge, uniting the sciences and the arts and the humanities, if we only put the principal laws of biology at our philosophical center.

Wilson intends this conception of reassurance as an alternative to “chaos theory” and to the complexities of postmodern critical theory. But it could as easily be made against dictatorial pseudo-unities such as that proposed by the fundamentalists. Indeed, he spends quite a few pages acknowledging how the secular-humanist ideals of the 18th century Enlightenment thinkers (his heroes in the quest for unity) helped pave the ideological way for the false new orders of Napoleon, Stalin, Hitler, et al. Similarly, biological metaphors were misused in the “social Darwinism” theories propagated by Ford and Rockefeller to justify their mistreatment of workers and crushing of competition.

Then there’s Terence McKenna’s biological excuse for bohemian elitism, proclaiming his followers to represent the next evolutional stage of the human species (as if acid-dropping and square-bashing could bring about beneficial genetic mutations.)

A more promising recipe for unity’s in an obscure book I found at a garage sale, The Next Development in Man by UK physicist L.L. Whyte. Written in England during the WWII air raids, Whyte’s book (out of print and rather difficult to wade through) starts with the assumption, understandable at the time, that the European philosophical tradition had reached its dead end. We’d continue to suffer under dictators and wars and bigotry and inequality so long as people were dissociated–i.e., treated science as separate and apart from art, body from spirit, id from ego, man from woman, people from nature, rulers from workers, hipsters from squares, and so on. (Sounds like something I wrote previously, that there are two kinds of people in the world: Those who divide all the people in the world into two kinds, and those who don’t.) Whyte’s answer to the oppressive aspects of Soviet communism: A re-definition of capitalist economics as not a war of good vs. evil but as a system of privileges, with innocent beneficiaries as well as innocent victims. His idea of unity: We’re all in this life together, and it’s in all of our overall best interests to make it a more just, more peaceful life, one more in tune with the needs of our bodies, minds, and souls. He sees this as an ongoing effort: There’s no past or future Golden Age in his worldview, only a continual “process.” Unity isn’t a static, uniform state of being, but a recognition of interconnectedness of all stuff in all its diverse, changing ways.


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