IN STORE: Borders Books held an Ally McBeal fan party and trivia competition on 8/20. Seeing this tribute to gushily pathetic “vulnerability” next to the diet and fashion books brought me a revelation: Ally isn’t a sex-object fantasy, it’s a target-marketing fantasy. An attempt at female-oriented counterprogramming opposite the male-targeted Monday Night Football and cable pro-wrestling shows, built around the most exploitive stereotypes from modern women’s-magazine articles. Of course, that’s just as antithetical to feminist precepts as any sex-object fantasy would be.

(The same store is now selling official “Windows 98 Roast” brand coffee. Sometimes it’s hard to keep my vow to never write a coffee joke in the column.)

LOOSENING UP: The week of the Clinton quasi-confession (an attempt to defuse the “family-values” demagogues’ attacks) was the same week Rupert Murdoch took over Pat Robertson’s Family Channel, turning it into Fox Family (a repository for former Fox Kids Network cartoons, plus such non-700 Club material as Pee-wee’s Playhouse reruns and a Spice Girls special). The ol’ squeaky-cleanness just didn’t produce Murdoch’s desired profit rate. A potential omen to PaxNet, the UHF broadcast network to launch this week with a format even squeakier than Family used to have.

THE VIEW FROM THE ROAD: The Oldsmobile Sihlouette Premiere, a forthcoming minivan, will offer a built-in VCR and an LED video screen (out of the driver’s view). Besides wondering if the GM-installed machine will try to scramble any attempted viewing of Roger and Me, imagine the possibilities:

• Kids will have something new to argue with each other and parents about on long trips (“But we already saw Mulan on the way to Yakima. Can’t we watch something else please?”)
• Folks on long trips across monotonous scenery could watch travelogue videos and pretend they’re going someplace interesting.
• Seahawk fans could beat the home-TV blackouts by driving ’til they can receive the Portland stations.
• Commuter vanpools and airport-shuttle buses could offer your choice of sports highlights, porno, music videos, cartoons, stock reports, or (something some Vegas shuttle buses already provide) tourist-targeted commercials.

Some Amtrak trains, and some European intercity bus lines, already have ground-level “in-flight movies;” no reason Greyhound couldn’t do the same (or for that matter, the Green Tortoise would be the perfect venue for watching Half Baked!).

FILLING THE BILL: I’d fantasized about doing it for years, but now it’s been done: A Vancouver band has taken my all-time wannabe band name, the Special Guests. They never headline a gig, but they’ve opened for everybody! (Until this happened, I appeared to be the only person whose favorite wannabe band name wasn’t “Free Beer.”)

TAKING UP THE SLACK: I don’t read the Wall St. Journal every day, so it took an attentive reader to let me know I’d missed its 8/6/98 front-page story on the last of the slackers congregating in Seattle, where supposedly “Good Times Are Bad” for goateed Caucasians wishing to identify themselves as victims of a no-future society.

Writer Christina Duff took a rather snide attitude toward young-adult males who dared refuse to join in the WSJ-proclaimed great boom economy: “Their ranks thinning everywhere, many aging slackers are congregating in Seattle, as if circling the grunge wagons…. The slackers’ last refuge here is the Capitol Hill area, where tattooed 20-somethings walk the streets giving hugs and high-fives…. Faced with the depressing news that things aren’t as depressing anymore, some are shamed into shedding their angst.”

Of particular scorn was one D.J. Thompson, belittled for choosing to only work part-time pouring coffee while his girlfriend pursued a Real Career.

Duff’s kinder to “ex-slacker Joanne Hernon,” now “a computer consultant for law firms” with unkind words for her former fellow Linda’s barflies: “They feel they need to be on the outskirts. Keep themselves in a poor position. Blame everyone but themselves. It’s easy to make money these days.”

Duff and Hernon don’t say how it’s easier for some (such as, admittedly, pale-skinned young-adult college grads) to make money than others; or how relative prosperity can more folks the option to choose not to devote their whole lives to material pursuits or the kissing of boss-butt. (Besides, Seattle’s currently up-‘n’-coming Boho-hood isn’t the maturing Capitol Hill but Georgetown.)