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'RISE OF THE IMAGE, FALL OF THE WORD' BOOK REVIEWS
December 7th, 1998 by Clark Humphrey

Words Against Words

Original book feature, 12/7/98

THE ALPHABET VERSUS THE GODDESS:

The Conflict Between Word and Image

by Leonard Shlain

(Viking) $24.95

THE RISE OF THE IMAGE, THE FALL OF THE WORD

by Mitchell Stevens

(Oxford) $27.50

Between these two tomes, you get two men taking 728 pages to denounce left-brain linear thought and its chief manifestation, the written word.

Surgeon-physicist-author Leonard Shlain, in particular, has few nice things to say (except as afterthoughts) about either his own medium or his own gender. One of those men who loves to claim everything associated with his own kind is intrinsically evil, it takes him until a brief afterword to acknowledge that a few males have done a few good things during this planet’s history. Most of his long, long account involves reiteration after reiteration of one greatly oversimplified premise; an expansion on the new age/radical feminist belief that the whole world was into goddesses and matriarchy but it ended just before recorded history started.

His notion: It was the ability to record history itself that put goddess worship out of business; that as soon as any particular tribe or nation of humans started (or, in the case of the Renaissance, restarted) the widespread use of written language, everything promptly went straight to H-E-double-hockey sticks, particularly regarding women’s civil rights. Shlain sees militaristic Sparta as having been far more gender-equal than literary Athens. Egypt: A supposedly great place for the ladies during the hieroglyphic days, much less so once they got ahold of the Coptic alphabet. China: Despite its whole different writing system it’s still a writing system, blamable for everything from foot-binding to the Cultural Revolution. Wherever writing goes, Shlain posits, narrow-mindedness, drab official clothes, grim military discipline, sexual repression, and male domination, and denunciations of visual art all follow.

In real life (that universe far more complex than even the best-thought-out book), left-brain, literal thinking isn’t just for men; and visual-spatial enjoyment isn’t just for women. Women can certainly create and consume words. Indeed, women buy most of the novels in this country; men buy most of the comic books (and porn videos). Women can be literal-minded too, and self-righteous, and grim and drab. Women can also be very interested in the maintenance of strict social rules and castes (particularly those women who are on the winning side of those rules).

Still, Shlain’s initial premise could, with tweaking and better arguments and more acknowledgement of the diversity and complexity of social existence, turned into a notion with a few intriguing possibilities. I’d suggest a slightly different premise, no more or less supported by Shlain’s package of historical “evidence.” I’d say wherever militaristic nationalism takes hold, with its need to mold humans of all genders into impersonally-assigned roles, that all those glum suppressions follow. Shlain would likely counter-argue that you couldn’t have big, far-flung, Roman-style armies without written commands, so it’s still writing’s fault.

NYU prof Mitchell Stevens can write about the limitations of writing much more effectively than Shlain can. Mitchell’s clearly a professional wordsmith who struggles daily with his art form’s strengths and weaknesses. But his choice of hopeful talismans for a new, neo-iconic age are a bit odd: those ’60s “collage films” that always seemed to stick a mushroom-cloud image into everything; hyperactively edited MTV specials; the image-layered intro to an ABC documentary on religion in America. The use of these particular examples, out of the hundreds of thousands of filmed, videotaped, televised, and/or animated works generated this past century or so, basically reveals Stevens’ own wishes for what he calls “the New Video.” He wants a medium that can do what he feels can’t be done in boring ol’ text narratives. He wants quick juxtapositions of images that can stir viewers’ minds as well as their emotions. He wants works that can combine and compare scenes from different places and times. These tasks have been accomplished in verbal form (from the interludes in John Dos Passos’s USA trilogy to any newspaper front page).

While both Stephens and Shlain see hope for a post-linear mindset from computers and the Net, they forget programming is intensely literal and abstract. Indeed, any post-Word age is going to be at least as word-filled as this one. Movies and videos have scripts and editing lists. Websites have text surrounded by HTML scripts, which are intrepreted by more abstract program code. The daily stuff of commerce and governance will still involve forms, documentation, instructions, memos, etc.

Mind you, I’ve got my own problems with The Word and those who purport to be its champions. If any medium, even my own, has stuffy pendants like Jerry Mander, Neil Postman, and George Will as its bigtime defenders, there’s got to be something wrong with it. Besides, words can be so darn clumsy at trying to express what Bette Davis or Salvador Dali or animator Tex Avery could get off in a single, well-planned instant. But words can do many things images can’t do well (witness any number of good novels made into bad movies). Instead of seeing words and pictures as rivals, as Stephens and especially Shlain do, it’d be better to see them as complementary ways of seeing our world and of imagining other ones.


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