MISC., your post-print column for (what the Times Personal Tech section calls) the post-television age, was amused by the double standards and double dribbles in that front-page P-I headline on 12/22/98: “Reign star Enis judges basketball, parenthood.” Y’ever see a headline like that about, say, Shawn Kemp?
Alas, that P-I story was one of the last written in the local dailies about the Seattle Reign before the team’s parent American Basketball League announced its sudden, permanent shutdown, leaving fans as bereft of pro women’s b-ball as it is of the men’s game. One could lay the blame for the ABL’s demise on the rival WNBA, with its megabucks backing, its marketable-superstar orientation, and its stranglehold on sponsors and TV outlets. But a less-discussed factor was the league’s management structure. While it claimed to be a grassroots, fan-level outfit, it was really a centralized company which owned all its teams, hired and assigned all its players, and otherwise tightly ran all operations and marketing–just like the Roller Derby, Arena Football, and other assorted marginal team-sports ventures of the past three decades.
The graveyard of new team-sports organizations in North America is full of four decades’ worth of great and less-great visions, from the American Basketball Association to the World Football League and the U.S. Football League, to World Team Tennis and several attempts at indoor soccer. Aside from the American Football League (which got all its teams merged into the NFL in the late ’60s), none were long-term successes. (The only current such ventures with a chance at making it are Major League Soccer and the aforementioned WNBA.) None of those attempts found the formula for nationwide popularity and profits; though some tried to find such a formula thru centralized management. A single-ownership league structure (like that of the ABL) can present a unified public image and prevent a single well-heeled team owner from attaining an uncompetitive dynasty situation (like that which ruined the old North American Soccer League). But it also means local team managers can’t build their own squads, around personalities or playing styles popular in their own towns. And when league HQ runs out of cash and/or ideas, there aren’t local team owners (or buyers) to come up with individual solutions other teams can copy.
But for now, the WNBA (with its emphasis on megabucks and celebrity-driven advertising, and its neglect (or worse) of any lesbian fan base) is the remaining structure for women’s pro hoops, at least until the parent NBA can no longer afford to subsidize it (which, if there’s not even a mini-NBA season, might be more likely and sooner). Wish I had more encouraging news for stranded Reign fans, but a pro league of any sort, especially one with teams scattered across the continent, is an undertaking requiring immense logistics, savvy, and long-term backing. The ABL way didn’t work, and neither has just about any other way.
THE HOLIDAY TRADITION CONTINUES: For the 13th consecutive year, here’s your fantastical Misc. In/Out List. Thanks to all who contributed suggestions via private email and the public Misc. Talk discussion boards; and apologies to those whose board postings I accidentally erased last week. (I think I’ve gotten the hang of the discussion-board software scripts by now.) As always, this list predicts what will become hot or not-so-hot over the course of ’99; not necessarily what’s hot or not-so-hot now. If you think every person, place, thing, or trend that’s big now will just keep getting bigger, I’ve got some Tickle Me Elmo dolls to sell you.
UNTIL NEXT WE MEET in the year so great there’s a Washington highway named after it, pace yourself by toasting the New Year once for each North American time zone (starting with Newfoundland at 7:30 p.m. PST), and ponder these thoughts attributed to Lillian Helman: “If I had to give young writers advice, I’d say don’t listen to writers talking about writing.”
