NAOMI KLEIN’S BOOK NO LOGO claims greedy corporations are brainwashing kids into letting themselves (the kids) become walking billboards.
Up to this point, I agree with her. Branded clothing has become just so damned ubiquitous. Grade-schoolers crave anything with the Nike “swoosh;” skate teens sport FuBu; collegian preppies plug Abercrombie & Fitch; white gangsta-wannabes ride their baggy pants low to expose their Tommy Hilfiger boxer waistbands.
But then Klein goes further than (or perhaps not as far as) I would.
She wants all good strict parents to keep their children’s apparel iconography-free.
That’s acceptable if you’re into spiritual asceticism; even then, the deliberate plain-ness of your attire is, itself, an icon.
For those who consciously choose to make this sort of “anti-statement” statement, more power to you.
For the rest of us, I say go for it. Wear your heart (and your mind) on your sleeve. Be a walking icon.
Don’t like the bigtime marketers? Choose other word/picture combos to identify with. Your favorite town or nation or planet (whether you’ve ever been there or not). Your favorite heroine or hero (real, mythical, or somewhere between the two). A guiding principle of your life, in slogans and/or imagery.
And if the particular vision that defines you doesn’t seem to exist in the stores, make up your own.
Become a bosom-based sloganeer for Heidegger’s Uncertainty Principle, or for the joys of bicycle commuting, or for the joys of eating mashed potatoes with peanut butter, or that perfect movie you’re going to get around to making one of these decades, or that invisible childhood friend who used to save your sanity.
It’s easy. It’s fun.
Just, well, you know….
TOMORROW: Do kids these days know how to really live?
ELSEWHERE:
