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THAT '70S COLUMN
September 29th, 2000 by Clark Humphrey

‘TWAS A QUARTER-CENTURY AGO THIS MONTH that yr. humble reporter first settled in the Jet City, embarking upon adulthood after a forgettable adolescence in smaller places.

With all the hype these days about ’70s nostalgia (or was that already over by 1998?) and all the talk these days about the monstrously “World Class” burg Seattle’s become, it’s a good time to look back upon the Seattle of 1975.

Even then, the municipal cliches and cliques still plaguing us now were in force. There were the business boosters out to make us a Big League City (the Kingdome was under construction on the site of a disused railroad yard).

There were the grumblers who blamed Californian newcomers for ruining everything, who bitched at the “provincial” ways of the folk already here, or both. There were other grumblers who said Seattle was too much like Los Angeles, not enough like San Francisco, or both.

There were the folks still in their late ’20s who seemed to feel that their real lives had already ended with the end of “The Sixties,” and who saw the verdant Northwest as a place to live out their remaining years in smug contentment. There were young proto-punks who craved passion and excitement, and who naturally loathed their elders who demanded an entire city devoted to peace and quiet.

Downtown Seattle’s transformation had begun seven years before with the Seafirst Tower (now the 1000 4th Avenue Tower), and was well underway by ’75. Freeway Park and the first phase of the Convention Center had been built. But thre were still plenty of blocks of two- to six-story brick and terra-cotta buildings. The most stately of these, the White-Henry-Stuart building, was being demolished for the tapered-bottomed Rainier Bank Tower (now Rainier Squre).

Nordstrom had expanded from a shoe store into a half-block collection of boutiques, and had instituted its infamous sales-force-as-religious-cult motivational system (later imitated at Microsoft and Amazon.com). Frederick & Nelson was still the grand dame of local dept. stores; J.C. Penney still had its biggest-in-the-company store where the Newmark tower is now.

Also still downtown: Florsheim, Woolworth, the old Westlake Bartell Drugs (with a soda fountain), and a host of locally-owned little restaurants, some with dark little cocktail lounges in the back.

The “Foodie” revolution in the restaurant biz had begun, and Seattle was one of its strongest outposts. Because the Washington Liquor Board demanded that all cocktail lounges have a restaurant in front, and that those restaurant-lounges earn at least 40 percent of their revenue from food sales, operators were constantly scrambling for the latest foodie fad–French, fusion, Thai, penne pollo, nouvelle cuisine, pan-Asian, sushi, organic, and that “traditional Northwest cuisine” that was just being invented at the time (mostly by Californian chefs).

And in the U District, a little alleyway-entranced outfit called Cafe Allegro had just begun serving up espresso drinks to all-nighter exam-crammers; while Starbucks’ handful of coffee-bean stores had already been promoting European-style coffee to Caucasian office warriors. One of Starbucks’ founders, Gordon Bowker, would later help start Seattle Weekly and Redhook Ale.

There was no Weekly yet; but there was a small weekly opinion journal for movers-and-shakers called the Argus, which had just been sold by Olympic Stain mogul Philip Bailey to the Queen Anne News chain of neighborhood papers. There was also the Seattle Sun, a struggling little alterna-weekly which ran, between neighborhood-vs.-developer articles and reviews of the latest Bonnie Raitt LP, some of Lynda Barry’s first cartoons.

MONDAY: A little more of this; including the old sleaze district, the daily papers, the TV, the economy, entertainment, the arts, and politics.

IN OTHER NEWS: Some local Green Party candidates don’t get to share the stage at the big Ralph Nader rallies.

ELSEWHERE:


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