LAST FRIDAY, I began a recollection of what Seattle was like in the fall of 1975, when I first came to the allegedly Big City after a childhood in much smaller burgs.
I’d already mentioned the only “alternative” paper at the time, The Seattle Sun; and its target audience niche, a Capitol Hill-centered clique of 25-to-35-ers who just wanted to settle down after doing whatever they’d done in The Sixties.
The mainstream media in town were also fairly tame at the time.
The Seattle Times, still an afternoon paper, was still as wide as the Wall Street Journal and as plain-looking as a cheap suburban tract house. It always ran a half-page photo on Page 3, which was almost always of a dog or Mount Rainier. Its features section, then called “View,” had many cute stories about somebody doing something important who was–gasp–a woman!
The P-I, meanwhile, was a feisty archrival to the Times in those pre-Joint-Operating-Agreement days (well, except for the editorials, which usually touted the same Chamber of Commerce party line). It still had some of that old Hearstian spunk in it; at least in the sports pages, which were then mostly about the Sonics, college sports, and out-of-town stuff. There were no Mariners or Seahawks yet; though the P-I’s lovable geezer Royal Brougham (who’d been at the paper since WWI) was already drumming up oldtime rah-rah support for our soon-to-be local heroes.
Local TV was a far different animal then than now. Newscasts were heavy on in-studio commentators and grainy 16mm film. Portable video cameras were just being introduced, and were largely used as gimmicks (as they mostly still are). That meant a lot of interviews, press conferences, and staged media events (held before 1 p.m. so the film could be edited by 5); interspersed with a few of the fires and police chases that now dominate local newscasts across the country.
And there was still a good deal of non-news local TV. J.P. Patches and Gertrude still ran a bizarre, funky kiddie show on KIRO, whose influence on the local theatrical and performance scenes lasted for decades. KING had morning and evening talk shows, providing endless interview slots to all the itinerant book-pluggers crisscrossing the nation. KOMO had a “religious program” called Strength for These Days, which ran at 5:45 a.m. weekdays and consisted entirely of the same film footage of ocean waves and windblown trees every day, accompanied by choir music.
Seattle radio was an even odder beast. For one thing, AM stations still dominated.
For the grownups, KVI’s dynamic eccentrics Bob Hardwick and Jack Morton engaged a spirited ratings battle against KOMO’s personable square Larry Nelson and KIRO’s fledgling news-talk format.
For the kids, KVI and KING-AM played an odd top-40 melange of anything that happened to be popular (Dolly Parton, Lynard Skynard, Helen Reddy, Barry White, Edgar Winter, Tony Orlando, Donny Osmond).
For the older kids, the FM band found KISW and KZOK blasting Led Zeppelin, AC/DC and their metal brethern out to Camaro-drivin’ teens from Spanaway to Stanwood.
The UW, meanwhile, had a little FM operation, KUOW, which played blocks of classical music (competing with the then-commercial KING-FM) and that newfangled network newscast with those really soft-talking announcers. (The U also ran a smaller operation, KCMU, as a laboratory for broadcast-communications students to play Grateful Dead songs and mumble their way through the weather report.)
And there was an honest-to-goodness radical community station, KRAB-FM. Its announcers often hemmed and hawed their way through a set list, but they played everything from Thai pop to big-band to political folk. It had talk blocks, too: Vietnamese children’s fables, classical lit, rambling speeches by already-aging hippie celebrities about why Those Kids Today had become too apathetic. KRAB stumbled through internal politics and mismanagement until 1984. Its frequency is now occupied by KNDD.)
TOMORROW: The Seattle arts scene at the time.
IN OTHER NEWS: Here’s a fun rumor for all you conspiracy theorists (which I’m not): Could OPEC countries be scheming to raise oil prices and engender U.S. voter restlessness against Gore/Lieberman? (found by Progressive Review)
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