LISA SUCKDOG CARVER wrote the finest-ever ode to the faded glory that is Kmart, in her old zine Rollerderby. Here’s an excerpt:
“Kmart is great. All that stuff strewn around aisle after air-conditioned
aisle, and the easy listening makes you really feel like you’re shopping.
Don’t be daunted by the piles of voluminous clothing in ugly colors. Have
some patience and the prizes–like ban dana halter tops–will be yours…for
$1.99 each!!! The problem most people have with Kmart clothes is they’re
cheaply-made and behind-the-times. But that’s no problem for me! Some of
my best friends are cheaply-made and behind-the-times…oh, ho, ho, I crack
me up! Actually, that’s true about my friends. Anyway, what do I care if
my clothes fall apart after 20 wear ings? I don’ t want to wear the same
thing a million times anyway. And if I really love something, I’ll buy three
of it– that way I can be seen in it 60 times. And I’ve still paid only
six dollars! As for not being fashionable: I think it’s cute to be six months
to two years–or more!–behind everybody else. So some gal might look at
you in your tight K-mart jumpsuit (pink, with match ing pink bubblegum popping
in and out of your pink glossy lips) and think, “God, that outfit is
so 1982! And there’s a thread unraveling–can’t she afford anything better?!”
But that mean gal’s boyfriend is thinking, “That looks good!””
Carver’s whole Kmart essay is apparently not available online, but this similarly-flavored essay is.