The all-new lower Queen Anne Safeway just opened today on the site of what had been one of the chain’s smallest surviving Seattle outlets. That building, a classic ’60s box structure, had been razed for a big half-block condo complex with the unfortunate name of “Tribeca”–a moniker intended to conjure images of old iron Manhattan warehouses redone into nouveau-riche loft dwellings, not brand-new stick structures.
(BTW: Safeway, while once the world’s biggest food chain, has never had a store within 300 miles of NYC.)
The store, while twice the size of its precursor, is still a compact and urbane work of “retail theater.” It has narrow carts and aisles, tall shelves, and a slightly darker color scheme. Its internal layout’s also different from the standard grocery cube we’ve known all our lives. The single entrance is toward the building’s narrow south side. The checkouts are placed diagonally along the south side, leaving space near the entrance for special promotions. The produce coolers are in the middle, not along a wall, freeing more wall space for higher-profit-margin operations (pharmacy, deli, video rentals).
It’s a pleasant, even quasi-happy place. My only gripe: Just as with Safeway’s late-’90s rebuild on 15th Avenue East, the new lower Queen Anne store abuts the sidwalk instead of hiding behind a moat of parking–but doesn’t have an entrance at its peak foot-traffic spot (in this case, Mercer Street).