A new Jack in the Box commercial begins with the guy in a plastic clown head (allegedly voiced by Matt Frewer) in a damp, dark forest setting, in front of a crew of dingy, ponytailed hackey-sack players. As the rain beads up on his plastic face, he announces the fast food chain’s new “Northwest chicken salad.” Halfway through the ad copy, the clown realizes a mistake. Cut to a cue-card holder who says “Sorry dude.” Cut to a hastily revised cue card now reading “Southwest chicken salad.” Instantly the scene changes to a bright, sunny playa. Instead of the hackey-sackers, there’s an energetic marimba band.

This is no way for the San Diego, CA-based chain to treat our region. First they kill some of us, then they insult us.