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SUDDENLY, yet another piece…
August 16th, 2003 by Clark Humphrey

…of our local heritage disappears: Vitamilk Dairy is shutting its Green Lake plant after more than 60 years as the region’s biggest indie milk distributor. Its production fell in half since 1997, due to consolidation in the supermarket biz.

I’ll always remember the Vitamilk truck that showed up two mornings a week at the ol’ childhood home, with the quaintly obsolete milk-bottle logo and the script-lettered slogan “Quality Always.” To the end, Vitamilk was a savvy marketer that knew what Washingtonians wanted; jumping on the latter-day bandwagon to promise only “free farmed” moo juice.


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