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WHEN EVEN A TV NEWS DEPARTMENT…
November 2nd, 2003 by Clark Humphrey

…starts pondering whether TV viewership’s in a death spiral, at least among the young-adult-male demographic all the advertisters want, you’ve gotta wonder if it just might be true. On the other hand, the ABCNews.com article herein linked reads like one of those overblown instant-trend stories seen all over the newspaper living sections, stories that often prove not to be as universally prophetic as they say they are.

Yet the question may still be begged: Is network TV, as we know it, a lumbering dinosaur of a business? Sometimes, such as when Fear Factor or Joe Millionaire is on, it sure seems that way. Other times, such as when King of the Hill or Letterman is on, it still seems like it’s got some of its old industrial-age oomph left in it. Then there are times, such as when a soon-to-be-forgotten rote show like I’m With Her is on, when it seems too far gone to even worry about, like a cool old-time restaurant you never go to anymore but you’d greatly mourn if it went under.


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