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MISADVENTURES IN MARKETING
January 2nd, 2004 by Clark Humphrey

I’m kinda-sorta intrigued by the Scion, Toyota’s new unabashedly-boxy compact wagon, just starting to be sold in the U.S. But the website blows. All demographic-target-marketed, it’s an over-the-top laff riot in trying to identify the vehicle with hot young photo models. (One page even proudly uses the gag-phrase “Generation Y!”) Let’s hope, when Scions do become widely available, that the car’s better than the ads.


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