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SUPERMARKET SWEEP
October 29th, 2004 by Clark Humphrey

This week, Capitol Hill’s food-shopping routines changed forever.

First stop: The new Safeway at 21st and Madison. It’s part of a “mixed use” retail-apartment megaplex, urged on by city officials eager to gentrify (i.e., white-ify) one of the last blocks of minority-owned retail north of Yesler Way. It’s across from Oscar’s II, the Af-Am restaurant/lounge that was infamously targeted for closure by former City Attorney Mark Sidran.

The new Safeway itself is large, of course, and designed to be a true “urban” shopping target. The ramp for the underground parking’s in the back. The building’s main corner entails a grand pedestrian entrance. In keeping with the L-shaped block it’s built on, the store’s been designed with alcoves and corners, breaking from the seven-decade tradition of the supermarket interior as a plain rectangle.

Even more un-square: The new Broadway Market QFC, which opened Sunday after a four-month remodel of the former urban mini-mall.

Because it was built from what had been several different retail spaces (Fred Meyer, Gap, Gravity Bar, Zebraclub, African Imports) and the central mall corridor, the new Q couldn’t help but pick up some of the old Nordstrom, collection-of-boutiques vibe. (Crossed, of course, with that Whole Foods luxury-nutrition vibe.)

The big surprise: The former downstairs Fred Meyer variety-store section was retained, as “QFC Home.” It’s better organized than it had been under Freddy’s, and retains most of the merchandise lines Freddy’s had had. (Among the missing: Paint, toys, TV/video, family apparel, underwear.)

The old Broadway QFC (above), and the old Broadway Safeway (below), along with the old Bartell Drugs next to the old QFC, stand vacant and awaiting redevelopment. There are enough people in this neighborhood with money and retail experience. Let’s put something together.

The old QFC/Bartell’s buildings add up to almost a full half block. Let’s start up a home/hardware/variety store there, along the lines of the old City People’s Mercantile with home electronics added.

At the old Safeway site, let’s have a no-frills apparel shop for ladies, gents, and kids. Jeans, tops, dresses, undies, casual shoes, hats, handbags, some local-designer consignments.


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