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AFTER GENERAL MOTORS…
October 9th, 2006 by Clark Humphrey

…tried to appeaal to the sleaze-talk radio audience with a promotional tie-in to Sean Hannity, it’s now trying to appease progressives. A new TV commercial tries to extend Chevy’s “all-American” brand image by featuring images of Rosa Parks, Martin Luther King, Nixon’s resignation, 9/11, and Katrina; all done to an original jingle performed by John Mellencamp (who, when he was more popular, publicly scoffed at oldies-rock stars selling their songs for commercials).


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