Megatrends author John Naisbitt, quoted at Poynter Online (a great media-news site), repeats the old baby-boomer canard that them kids these days aren’t reading anything. To illustrate this, the Poynter editors used a stock photo of wristbands–all festooned with words.

I’ve said it before, and it’s worth repeating until the boomer bigots finally listen: People younger than you or me are not necessarily a subhuman species. Yes, they can read.

Indeed, words are more pervasive than ever. All these millions of blogs, MySpace sites, and online forums–they’re all about words. (They’re certainly not about the graphic design.) Text messaging, IRC chats, email–all about words. Talk radio, podcasts–all about spoken words.

What media companies have to ask themselves is whether the words they’re generating are worth reading.