Last night I finally saw the local Spanish-language newscast on KUNS-TV, Fisher Communications’ Univision affiliate. The same program also airs in Portland on KUNP, also Fisher-owned.

As you might expect, the broadcast makes heavy use of redubbed footage from Fisher’s Anglophone KOMO and KATU. But it also has original coverage of stories aimed at the Univision audience (immigration, citizenship, farm workers, etc.) The sports segment that Friday included a lot of Latin American soccer highlights before it previewed the NFL playoffs. An in-studio interview with a lady painter, featuring cutaway shots of her works, included two langorious and uncensored nudes—a rare sign of a local broadcast station’s respect for its audience’s maturity.

Then there were the commercials. They featured, besides redubbed versions of familiar Anglophone spots, two categories you normally don’t see on local newscasts—Christian music CDs and class-action lawsuit attorneys.

The Univision audience, at least around here, is thus perceived by its sponsors to be both pro-Jesus and anti-corporate.

Political types who wish to reach the nation’s growing Latino segment might wish to ponder this.