Turns out there are actually two separate groups trying to jump-start new local news Web sites to unofficially replace the P-I, or to compete with any surviving remnant of the P-I site.
Besides the “Packers model” group mentioned here on Wednesday, there’s also a team of P-I staffers planning what Sandeep at Publicola calls a “non-profit news entity, primarily focused on investigative journalism covering the Western states, which would be funded by foundations and other major donors.” Its inspiration is ProPublica, a foundation-funded “non-profit newsroom” specializing in big national stories “with moral force.”
This site would spend money and, more importantly, time on the kind of original research that commentary-based news sites simply aren’t set up to perform. It could also offer serious political, economic, and civic-planning news for a readership of hardcore wonks, activists, and organizers.
This product and market differentiation is good.
We don’t need two or three new organizations doing exactly what the P-I‘s done but on skeletal budgets. But two or three new organizations, each taking complementary but different approaches to telling us what’s going on—now that’s microbrew news.