…I like McGraw-Hill’s books and magazines better than their records.

But now, the venerable publisher’s most famous print asset, BusinessWeek magazine, is up for sale, essentially to anybody willing to shoulder its losses. The hereby linked article from Ad Age claims BW‘s arch rivals Fortune and Forbes might soon face similar fates.

Remember, these are the outfits the rest of the magazine biz tried to emulate with their solid gold demographics, their cheerleading for BigCorps, and their niche of investment information (you know, the kind people are supposedly willing to pay for even online).