The Huffington Post just started a books section.

The section’s editor, Amy Hertz, explains she won’t run traditional reviews. Too stale, too one-way, too old-media-paradigm.

Instead, she wants to treat books as a topic of, yep, “conversation with our readers.”

Sounds like Hertz wants to reconstruct the entire book marketing business, a business that could urgently use some new blood and some new ideas.

The ideas she’s choosing to implement are those of Web 2.0 (or is it 3.0?)—Facebooking, chatting, “buzz” seeding, and the like.

The thing is, these tactics end up looking like hokum when Hollywood movie publicists try to use them. They’ll surely look even more fake when the even less-slick hawkers of books start using them bigtime.

Which will, from the standpoint of online scoffers such as myself, make lots of fun. I can hardly wait.