The Tribune Co.-owned broadcast TV station formerly known as KTZZ is holding an all-day Looney Tunes Marathon today, and another (with a whole different set of cartoons) this Sunday.

So far, the only commercials in it are for the station’s new brand identity, “Joe.TV.” You may have seen the many billboards and street posters for it. No more MyNetwork TV. Instead, its evening schedule relies on reruns of The Simpsons, South Park, Family Guy, King of the Hill, Entourage, and Curb Your Enthusiasm, plus the existing 9 p.m. newscast produced by sister station KCPQ. The rest of the station’s schedule will be mostly forgettable judge shows and infomercials.

And, no, classic Warner Bros. cartoons will not be on the station after the second marathon on Sunday.