I thought this department was perhaps due for retirement. After all, the SeaTimes hasn’t run a 24- or 26-page minipaper in several weeks. Even Monday and Tuesday editions regularly run to 32-36 pages, with 8-12 pages of paid advertising.

However, as Goldy at HorsesAss points out, these looks can be deceiving.

The paper’s offering drastically discounted ad rates for in-state political advertisers.

And some of the SeaTimes‘ other ads, particularly in Mon.-Thurs. issues, seem to be for mail-order merchandisers of the type you’d normally see in late night TV infomercials. I don’t know what rates these firms are being charged, but I suspect they might also be less than they used to be.