
stranger cover, 8/30/95, art direction by dale yarger, illo by neilwaukee
I haven’t gotten all the details yet, but it appears Dale Yarger, a mammoth force in Seattle publication design, passed away over the weekend.
He’d been living in California for at least the past four years. But his local work is still a huge influence around here.
Yarger was one of the Rocket’s several rotating art directors in the 1980s. He created many memorable covers there and also made an early iteration of the Sub Pop logo, back when that was the title of Bruce Pavitt’s indie-music review column.
During that time he also co-founded a gay paper called Lights, art-directed The Oregon Horse magazine, and collaborated with artist Carl Smool on a memorable anti-Reagan bus sign.

Yarger became one of Fantagraphics Books’ first Seattle hires after the comix publisher came here from L.A. He redesigned the company’s Comics Journal magazine (where I first knew him), and essentially did every visual thing on its comics and books that wasn’t done by the artists themselves. He instilled the appreciation for top-notch design, typography, and production that now marks the company’s admired graphic novels and comic-strip collections.
By 1995 he transferred over to that other hip bastion, The Stranger. In his three-year stint there, Yarger took the alt-weekly from the look of “a zine on steroids” into the slick product it’s been ever since.
He also had a hand in the visuals of Seattle Weekly, the University Book Store, and Dana Countryman’s Cool and Strange Music magazine.
I will always remember him as a cool head even when surrounded by hot heads, a perfectionist who still understood schedules and budgets, a man with a knack for making even the most mundane assignment sparkle.
UPDATE: Now I’m told Yarger had stomach cancer, for which he’d had surgery some time last year.