(NOTE: For reasons unknown to me, the first version of this post completely disappeared from the site. I’m rewriting it as best as I can remember.)

I have always called Seattle’s Dexter Avenue “Dextrose Avenue.”

That’s in honor of one of its major attractions, the Hostess Bakery.

Since some time in the 1930s, it has been a mainstay of the originally industrial, now posh-ified Cascade (now “South Lake Union”) neighborhood.

It had its logos built in to its concrete-block architecture.

Day and night, it enveloped the surrounding environs with the glorious smells of sugar, flour, egg whites, chocolate, etc. being poured, mixed, baked, and packaged.

At one time, they separated eggs and re-ground flour by hand; before the treats fully became the automated factory products they’d always appeared to be.

As a child during the early years of kids’ TV, I remember the live local kids’ hosts performing commercials, with the big cutaway props of Hostess Cup Cakes, Twinkies, Tiger Tails, etc.

(My favorites were always the Sno Balls. Even at a tender age, two side by side pink hemispheres meant something to me.)

Later on, after the FCC stopped local kids’ hosts from appearing in commercials (a move that essentially killed most of those shows), Hostess created animated talking versions of its goodies—Twinkie the Kid, Captain Cup Cake, Fruit Pie the Magician. (Unlike Will Vinton’s later M&M’s spots, these ads never addressed the implications of these “baked” toons inviting you to eat their relatives.)

Hostess treats will still be sold here (see below).

But they won’t be made here anymore.

The Seattle plant, and two others, will be closed.

Management blamed an ongoing bakers’ strike. (However, the mayor of St. Louis, whose Hostess branch is also closing, says he’d been informed of the closings months before the strike.)

The strikers refused the company’s demands for wage cuts and big layoffs; after the company already erased pension accounts.

That was as part of a bankruptcy procedure, the company’s second in a decade.

Hostess Brands has been slowly dying for longer than that, under three different owners.

Too many parents in recent years have demanded only “healthy” foods for their kids.

In response, Hostess re-targeted its advertising at adults, with little success.

And there are so many, many newer snack product brands, local, regional, and national.

Also, let’s not forget the impact imposed on all consumer-products companies by Walmart. It regularly sets ever smaller wholesale payments, which companies dare not challenge.

The Hostess site will surely be redeveloped, probably as a posh condo project.

A lot of these places are named after the things they’d replaced.

In this case, we should all demand the condo be christened “Twinkie Towers.”

UPDATE: Hostess Brands’ next bankruptcy move might be a staged “liquidation.” That could take several paths, but probably would involve Hostess Brands disappearing (and taking many obligations and all labor contracts away with it), then transferring assets to a shell company that would start a nonunion “new” Hostess.