via cartoonresearch.com

Lots of people love and remember View-Master 3D photo reels, including those involving dolls based on cartoon characters.

Not many people realize View-Master was invented, and based for the longest time, in Portland.

View-Master’s expertise in making cartoon models and settings was the real basis for the Portland stop-motion animation tradition of Will Vinton (The California Raisins) and Laika Films (Coraline, ParaNorman).

Success Story, a documentary series made by KING-TV and its Portland sister station KGW-TV, produced a live half-hour tour of the View-Master studio and factory in 1960.

A kinescope film of the telecast made its way onto the collector circuit. It’s now been posted online by animation historian, scholar, and restorer Jerry Beck.

via cartoonresearch.com

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The factory was the site of an eco-scandal much later. Drinking water at the plant came from the company’s own supply well, on the factory site. Years later, that well was found to be contaminated with residues from processing chemicals (mostly an industrial solvent). Perhaps 1,000 employees over the years received long-term exposure to the tainted water. The factory closed in 2001; the site’s supposed to be all cleaned up now.