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I first knew Mike Vraney, the legendary Seattle rock promoter and home-video mogul, from the regulars at Time Travelers, a comic book store at Second and Pike that also stocked some of the first “punk rock” records. It was a nexus for the nascent “alternative” music scene in town.

He became one of the promoters (with Jim Lightfoot, Carlo Scandiuzzi, and Terry Morgan) who reopened the Showbox Theater for live rock shows in 1979. (The legendary big-band hall at First and Pike had, by then, become a Jewish bingo parlor.)

For two amazing years he helped to stage dozens of shows, all of them memorable, with both national (the Ramones, XTC, the Police, Devo) and local (the Blackouts, the Beakers, the Fags) acts. For that alone, he shaped my life and what would become known years later as “the Seattle scene.”

From there, he went on to manage such bands as the Dead Kennedys, TSOL, and Seattle’s own The Accused.

Then in 1990 he launched Something Weird Video.

At first, it was a simple operation. Vraney had unearthed a cache of nudie-cutie “loop” film reels at a swap meet. He sold VHS tapes of their contents.

Those tapes sold well enough that he put out tapes of other reels he and friends had collected over the years, and sought out similar “cult” films to release.

Early hardcore pornos; earlier softcore sex films (that had been driven out of the marketplace by hardcore pornos); indie horror and gore flicks; nudist-camp pseudo-documentaries; sci-fi “creature features;” gangster and spy capers; gruesome driver’s-ed classroom films; drive-in intermission promos; old beer commercials—almost no genre was too outré for Something Weird.

In these tapes’ packaging and promotion, Vraney effectively captured and updated the carney-barker showmanship of old sleaze cinema. His video boxes were printed in lurid colors that made them stand out on store shelves. Wherever available, he incorporated the films’ original advertising copy and poster art on his videocassette boxes, along with scads of text placing the films in the context of their original making and release.

Before long, Vraney was buying or leasing the rights to films by such schlockmeister auteurs as Harry Novak, David Friedman, Doris Wishman, Joe Sarno, Michael and Roberta Finley, and Herschell Gordon Lewis. (Vraney took his company’s name and logo from one of Lewis’s no-budget “classics.”)

He brought these films (which had originally only been screened in drive-ins and urban “grindhouse” cinemas) and their makers (who’d been mostly unknown, even to the films’ original viewers) to the attention of new generations of enthusiasts. The pop-rock band 10,000 Maniacs named itself after a film Vraney had reissued, Lewis’s 2,000 Maniacs.

When DVDs first came out, Vraney hit upon a two-pronged business strategy.

For “mainstream” markets (or at least as mainstream as Something Weird got), Vraney signed up with distributor Image Entertainment to place over 100 discs (mostly double features) in major retail chains. These “Special Edition” discs included trailers, shorts, and the films’ original posters and ad art.

He kept full control of the rest of his catalog (which by this time numbered in thousands of titles) for sale on DVD-R, through mail order and through specialty video stores.

As the DVD biz peaked and declined (he once told me he’d known DVD was done for when Tower Records, his biggest customer, folded), Vraney moved into downloads, streaming, and on-demand cable TV. He even set up a stock footage operation, licensing scenes from some of his videos (such as his compilations of old commercials and educational films) for documentaries.

In 2012 he co-produced That’s Sexploitation!, a documentary about the makers of old time nudie, softcore, and stag films. Even as he appeared at some of its festival screenings, he kept private what only family and close friends knew—that he’d been diagnosed with lung cancer.

The end apparently came quickly.

He leaves behind his wife and partner, artist Lisa Petrucci, and two now-adult children he’d had with his first wife Tammy Decroff (who had also died from cancer).