Classic P-I building from my book 'seattle's belltown;' museum of history and industry collection

I left the Missy James post up as this blog’s top item for a month, both to remember her and because I’ve been laser focused on finding paying work.

But it’s time for me to get back to the “writing” thang.

And there’s no more appropriate day to do so than on the fifth anniversary of the last printed Seattle Post-Intelligencer.

The city lost a huge chunk of its soul and its collective memory when the Hearst Corp., awash in losses here and in its other print-media operations, pulled the plug on our town’s “second” yet superior daily paper.

There’s been a P-I sized hole in the local media-scape ever since.

Yeah, we’ve got the Seattle Times, albeit a shrunken one (though it’s apparently stopped shrinking any further, at least for now).

We’ve got the Stranger, Seattle Weekly, Crosscut, Publicola, and SportsPress NW.

We’ve got four local TV news stations (plus NorthWest Cable News), four local radio news stations, and all their respective websites.

We’ve got Seattle magazine, Seattle Met, and CityArts.

We’ve got the Daily Journal of Commerce, the Puget Sound Business Journal, and assorted tech-biz news sites.

We’ve got Horse’sAss, Seattlish, The Seattle Star, and dozens of other (mostly volunteer-run) blogs covering local politics, sports, and arts.

And, oh yeah, we’ve got SeattlePI.com.

It’s still run by Hearst. It still has Joel Connelly’s acerbic political commentary, Josh Trujillo’s dramatic photojournalism, and the occasional excellent news story.

But its staff has shrunk to 14 reporters, photographers, and “producers,” down from the 20 it had at its stand-alone start in ’09. That, in turn, was a small fraction of the team the print P-I had.

That’s still a full-time payroll comparable to that of any newsroom in town, except those of the Times and the TV stations.

But it’s stretched thin by the requirement to post dozens of “click bait” and “listicle” stories every day.

Hearst is running PI.com according to the 2009 rules of a “content” web business.

Those rules, which nationally gave us the likes of BuzzFeed and Elite Daily, have proven profitable only among the most sensationalistic and most cheaply run operations that feed either on gossip, noise, or national niche audiences.

It’s no way to run a local general-news operation.

And it’s no way to pay for professional local journalism on a sustainable basis.

But neither Hearst nor any of America’s other old-media giants has figured out a better way.

So it’s become the job of us “street level” bloggers to find new rules, new concepts, to forge a new path beyond the ugly web pages stuff with worthless banner ads. To create the New-New News.

My personal bottom line:

I want a local news organization, staffed by folks who know what they’re doing and who are paid living wages.

I want it to attract an audience at least as loyal (and as willing to help support it) as KUOW’s audience.

I want it to be the first place this audience looks to to learn what’s been going on around here, in the last day or the last hour.

I want it to reach out across subcultures and social strata.

I have collected a few ideas in this regard, a few potential pieces of this puzzle.

And I’d love to hear some of yours.