all my children newspaper ad 1986

Just when we had programmed the ol’ DVR to record the final two months of All My Children, came word that it (and sister show One Life to Live) might just come back from the dead like Lazarus Tad.

ABC announced it had licensed both long-running daytime soaps to something called Prospect Park, a production company run by ex-execs of Disney (ABC’s parent company). The venture would continue production of new episodes, to be shown online only (not on broadcast or cable TV).

Given that online advertising draws far fewer bucks per viewer/reader than broadcast or print advertising, and given that no five-day-a-week scripted TV drama has succeeded anywhere but on the traditional big three networks (except the noble experiment that was Norman Lear’s Mary Hartman, Mary Hartman), many commentators on soap-themed online message boards have doubted the viability of such a venture.

Now comes word that there might be a government subsidy involved.

Really.

The unconfirmed rumor is that Prospect Park was waiting for, and received, money from some grant program intended to help jump start “new media ventures.”

That’s just one of the many still unanswered questions about this supposed reprieve for two of entertainment’s most venerable brands, for stories that have unfolded for more than four decades.

When will they be revealed?

Apparently very slowly.