p-i carriers, 1942; mohai/seattlehistory.org

Three years ago Saturday, the print Seattle Post-Intelligencer published its last issue.

There’s still a P-I sized hole in the regional info-scape.

SeattlePI.com doesn’t even partly fill it.

What’s worse, that site is shrinking when it should be growing.

From 20 journalists and “producers” at its launch as a stand-alone operation, it’s now down to 12.

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The way I figure it, a local mainstream news operation here would need about 40 editorial full-timers to come close to comprehensively covering the community and to producing a thorough, compelling daily product:

• 12 general news reporters;
• 2 opinion columnists/guest-column editors;
• 4 business reporters;
• 7 arts and entertainment reporters;
• 7 sports reporters;
• 3 photographers;
• 4 shift editors (“producers” in web-speak); and
• 1 editor in chief (“executive producer”).

This also happens to be close to the reporting staff numbers of today’s Tacoma News Tribune.

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I can say it would be nice to have a bigger, fuller PI.com site.

But can I reasonably ask Hearst New Media to front that kind of money, considering the site’s probably not profitable at its current budget (and considering the money Hearst’s probably losing at its still-extant newspaper and magazine properties)?

I believe I can.

Even though I believe web ads will never come close to supporting a local site of the size I’m talking about (or, really, much professional journalism period).

That’s because online content won’t always be tied to the ugly, inefficient, insufficient genre known as the commercial website.

I’m talking about tablet apps, Kindle/Nook editions, HTML 5-based web apps.

Products that bring back the concept of the “newspaper” as a whole unified thing, not just individual text and directory pages.

Products whose ad space can be sold on the basis of their entire readership, not just individual page views.

Products that could even command a subscription price.

A renewed P-I would be the perfect vehicle to test and refine this concept.

And Seattle is the perfect place to do it.

And if Hearst doesn’t want to, let’s get together some of our own town’s best n’ brightest to do it instead.

Let’s make a news org that wouldn’t just be a “corrective” to the Seattle Times‘ square suburban worldview, but would present a fully expressed alternative worldview.

A site that lives and breathes Seattle.

That tells the city’s stories to itself.

That shows how this could be done in other towns and cities.