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THE INVENTOR OF POP ROCKS HAS DIED
December 13th, 2004 by Clark Humphrey

No, not from his own creation, but from the ol’ natural causes at the well-preservatived age of 92. It turns out Bill Mitchell was responsible for most of the General Foods miracle products of the ’50s-’80s, from Cool Whip to Jell-O 1-2-3! Here’s the Atlantic‘s remembrance.


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