(Priscilla Presley quoted in USA Today): “Elvis means something to people because he wasn’t a contrived person, he was organic and true to himself.”

Sorry, ex-mother-in-law of Michael Jackson and Nicolas Cage. You’re mistaken.

As Brit musicologists Hugh Barker and Yuval Taylor write in their fascinating new book Faking It: The Quest for Authenticity in Popular Music, Elvis was as contrived as they come.

He carefully constructed a persona that was one part nice Mississippi mama’s boy, one part James Dean sneer, and one part R&B outlaw. And it worked. These seemingly incompatible traits melded together in the 1954-58 Elvis persona, creating a musical legend and a world icon.

The trick to the early Elvis wasn’t that he was “natural.” It was that he made his particular artificiality seem natural.

Presley’s later reinventions, as a goody-two-shoes matinee idol and as an overstated Vegas self-parody, were no more or less “real” than his first persona. And they were just as successful with audiences of the time–as they are to this day, in the form of impersonators and merch/DVD sales.

So, on the 30th-anniversary week of Presley’s passing, let’s remember the real “real” Elvis, the consummate entertainer who found a way to rock the world.

(Faking It, by the way, is a wonderful book. Its chief premise: Forget “authenticity” or “keepin’ it real.” All pop music is a contrivance, and that goes for country, folk, blues, punk, hiphop, and square dancing too. Sure, the Monkees were a manufactured image–but so was John Lee Hooker.)