ONE OF THE ODD THINGS about the Net is the way news articles might not appear (or no longer appear) on the site of the organization that originated them, but might still be found on sites that buy syndicated content. Thus, this link peculiarly takes you to a site in India discussing a magazine that, to the best of my knowledge, still can’t legally be obtained there.
The magazine in question, Penthouse, is suffering from the publishing/advertising slump worse than most. Thirty-three years after it first launched as Playboy’s most ambitious rival to date (early slogan: “We’re going rabbit hunting”), and three years after bringing true hardcore porn imagery to regular newsstand-distributed magazines, it’s swimming in red ink and can’t borrow any more money. Bossman Bob Guccione (now a 70-year-old widower who’s battled cancer) has put his art collection up for hock and his NYC mansion up for sale. Circulation has fallen, as all the other skin mags (except Playboy and Perfect 10) have quickly moved to match its sleaze quotient, and as hardcore video and pay-per-view have grabbed a bigger share of American self-loving males’ inspiration budgets. Many of the magazine’s advertisers, meanwhile, have fled to the bureaucratically safer (though ultimately just as stupid) nipple-free “tease” magazines of the Maxim/FHM formula. Penthouse has tried to make some bucks in Net porn, but that effort was undercut by the fiscal troubles at its erstwhile online partner, Seattle-based Internet Entertainment Group.
If Penthouse does disappear sometime this or next year, as some financial analysts predict, it would mean the end to one of the odder experiments in magazine entertainment photography–the ongoing attempt to gussy up porn scenes (up to and including actual coitus) with pretentiously “arty” lighting and composition. (Of course, any aesthetic ambitions in the photo-narratives are immediately negated by the models’ kabuki-like copious amounts of bleach, silicone, and heel lengths.)
There’s still money to be made in 2-D representations of 3-D physiques. But the sleaze side of that market is way too overcrowded. The softcore side is almost totally the property of Playboy, which in its current ossified state is a tired (and not very enticing) remnant of its old formula. What this country needs is a good, respectable hetero sex mag. Those who would wish to help me start one can contact the email address below for investment opportunities.
