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JUNK FOOD OF THE WEEK
December 31st, 2002 by Clark Humphrey

Carbo-loaders on the go may soon have a new alternative to Cup Noodle. Very Italiano is a line of frozen pasta lunches in single-serving microwaveable cups; intended, according to the Rome-based company’s press kit, for “young hedonistic people between 18 and 34 years of age, in search of little daily pleasures and little food gratifications, showing a predilection for savoury snacks and a greater responsiveness to new products.” They also claim the nine varieties need no stirring or mixing, due to new technology that keeps the sauce from separating. US distribution is just getting underway, but prospective retail outlets will be offered vending machines that dispense the cups, hot or cold, complete with a napkin and plastic fork. Info: VeryItaliano.It.


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