YESTERDAY, we began a look at Paul Allen’s Experience Music Project.
Today, a few more thoughts on the building and what it might mean.
7. The commodification of “rebel” images as corporate and safe has reached an apex with architect Frank Gehry’s gargantuan shrine. No longer can rockers, especially Seattle rockers, romantically imagine their milieu as a stronghold of anti-Establishment defiance. (Unless EMP becomes a symbol of everything to be rebelled against (see item 5).)
8. It’s a hallmark of “smooth” industrial design, the same aesthetic principle seen in the New Beetle, the Chrysler PT Cruiser, the iMac, Nike shoes, etc. etc.
Two essays in the July Harper’s (not posted online) discuss this aesthetic as a symbol of global-corporate power and the ascendancy of soft-edgedness in all social endeavors: Mark Kingwell’s “Against Smoothness” and Thomas de Zengotita’s “World World–How I Learned to Stop Worrying and Love the Blob.”
9. The opening was almost exactly three months after another Paul Allen-instigated event, the Kingdome implosion.
The latter event took place on the Spring Equinox weekend, that traditional time of new beginnings. The EMP celebration, featuring a Seattle Center-wide weekend of free-to-$140 concerts (several of them quite good, especially Patti Smith’s), took place on the Summer Solstice weekend, that traditional time of celebrating the bounty, the harvest; the time when all is, to quote a title of a certain Seattle songwriter, “in bloom.”
10. The opening ceremony itself, in which Allen smashed a custom glass guitar made by Dale Chihuly, was one of those singular moments encompassing so many references. In this case, it encompassed many aspects of the Seattle baby-boomer fetish culture–Allen’s Microsoft bucks; Chihuly’s eternal cloyingness; and the Seattle white guys’ cult of Hendrix.
11. People still don’t know what to think of the building. One woman told me she thought it was supposed to “represent a heart.” I replied that that couldn’t possibly be so; it would have required Mr. Allen to have been aware, at the project’s outset, of musicians who’d actually lived in Seattle as adults.
But my personal conundrum of what the design’s supposed to represent was finally satisfied by this image of the Monorail tracks entering a strategic opening through the building. (Amazing, the raunchy content that can get into a so-called family newspaper these days.)
12. It’s bound to be a classic tourist trap. See the fish-throwers, Ride the Ducks, eat at the Space Needle, take a ferry boat, do the EMP.
One of these months, I might even go inside the thing myself.
(I did go into the merchandise shop, which you can enter without paying admission to the rest of the place. So far, they’re not selling a certain book that no Seattle music museum merchandise shop should be about. If you go there, you might ask them for it.)
TOMORROW: Reality, what a concept!
ELSEWHERE:
