BEFORE TODAY’S MAIN TOPIC, the next live MISCmedia event will be a part of the live event of the litzine Klang. It’s Thursday, 5/18 (20 years after the Big Boom) at the Hopvine Pub, 507 15th Ave. E. on Capitol Hill, starting around 8 p.m. Yeah, it’s 21 and over.
YOU DON’T HAVE to be a Republican to be tired of demographic-butt-kissing paeans to the Sixties Generation.
But apparently you have to be a Republican to be willing to publicly express such weariness.
Today’s case in point: Bobos in Paradise: The New Upper Class and How They Got There, a new book by card-carrying Weekly Standard essayist David Brooks.
Brooks’s official point is to skewer the ever-pandered-to upscale ex-radicals and their younger brethern, whom Brooks collectively brands as “bobos” or “bourgeois bohemians,” engaged in a united lifelong cult of self-congratulation.
His real point, natch, is to himself pander to his own audience. Brooks depicts Those Nasty Liberals as today’s version of Spiro Agnew’s “effette snobs,” so as to let his conservative readers smugly imagine themselves as at least relatively populistic and unpretentious in comparison.
Nevertheless, Brooks does have a few points left-of-center folk should ponder.
Like Tom Frank’s The Conquest of Cool, Brooks chronicles how marketers and the media took ’60s-generation “identity politics” and successfully took all the politics out, leaving pure demographic target marketing. Advertisers re-defined political activism as something the special people of the special generation used to do, something that helped make them so gosh-darned special and hence deserving of some really special consumer products.
But the ads and the TV human-interest pieces and the newspaper columns lavishing praise beyond praise upon the Generation That Thinks It’s God always depict activism as an activity of a past, never-to-be-repeated Golden Age. Speaking out today, on behalf of anything more threatening than the right to the very freshest produce, is considered so beyond-the-pale as to be unmentionable.
“But,” you say, “activism’s come back, perhaps stronger than ever, thanks to the Way-New Left, as shown at the WTO and IMF protests.”
(Well, maybe you’d say it a little more conversationally than that, but you catch my drift.)
Yeah, but the Way-New Left’s threatening already to get trapped in many of the same mistakes that doomed the old New Left to effective irrelevance.
Some of the noisier, more easily caricaturable elements of the new protest movement are too easily tempted by oversimplistic us-vs.-them platitudes (vegan vs. carnivore, hip vs. square, raver vs. jock, neopagan vs. Christian, etc.). The very sort of see-how-special-we-are identity ploys that so easily devolve into mere ad slogans. (“Some people want to change the world. We just want to change your oil.”)
So, for this and all future generations, a few words of reminder:
Politics isn’t about being, it’s about doing.
Politics isn’t always fun or thrilling or even sexy. If hedonistic thrills are what you’re after, consumer-materialism will always provide those more consistently.
Politics isn’t always hip. A lot of it has to do with improving the lives of whole classes of people who’ve never lived in college towns or been to a single punk concert.
TOMORROW: Mount St. Helens, still a boomin’ favorite after twenty years.
ELSEWHERE:
