Wes Browning responds to our recent rant about a Jack in the Box commercial:

“Remember when they blew up the old pre-Jack Jack in the Box clown? I
was driving a cab at the time. One day I got a bell to a Jack in the
Box somewhere and what I got was a car-load of Jack in the Box ad
execs. Done with a day of touring stores, they were ready to eat
dinner and weren’t about to eat at a Jack in the Box. I ended up
taking them to one of the considerably more expensive restaurants at
Shilshole.”Along the way they asked me what I thought of the clown being blown
up. I told them I thought it was great. I said it was long overdue; I
despised that clown. They thanked me and then they told me that the
whole campaign was being tested out here in Seattle before taking it
nation-wide. They said that — whereas Seattle-ites had such a
reputation (this was then) for being sensitive and kind-hearted — if
WE didn’t mind the clown being wasted nobody would.

“PS: I think the new ad is a hoot. I don’t think it insults the
Northwest because it’s so over the top it’s absurd. I don’t think it
insults the Southwest either, for the same reason. And, who knows,
maybe they’re planning to come out with clam burgers or something so
they can eventually bring Jack triumphantly back to our rain.

“So — lighten up, Dude!”