MISC., YOUR SEASONAL-AFFECTIVE COLUMN, couldn’t help but be cheered up by the January Playgirl cover blurb: “Odd Men Are In!” What could be duller than square jaws, pumped pecs, and steely gazes? Conversely, what could be more fun than somebody with a deft wit, a neato wardrobe of mismatched shirts and ties, and a wicked pinball wrist? (At least that’s what I’ve always tried to tell women.)

TCI IN TROUBLE: The cable behemoth’s laying off 7 percent of its workforce, ordering exec-pay cuts, considering selling subsidiaries, and scaling back upgrade plans (though its long-promised Seattle upgrade’s officially still in the works). Boss John Malone has to placate stockholders, in particular the heirs of one recently-deceased exec, to keep the company from being sold out from under him. The long-term problem: Customers are fed up with Malone’s limited line-ups, rate hikes, and dumping of popular channels for channels Malone owns a piece of. Malone’s siphoned ratepayers’ bills into acquisitions, joint ventures, and power-grab schemes, while staying put too long with aging electronics and wires. Customers are going to mini-satellite dishes today. By ’88, they may turn to phone-company-run or Net-based video systems. I wouldn’t miss Malone, but the wrong kind of takeover could bleed even more money away from service and into junk-bond debt.

`STREET’ IMPROVEMENTS: Sesame St. was looking a little tattered in its 28th year. Once PBS’s ratings powerhouse and a merchandising gold mine, its disjointed mix of humans, Muppets, cartoons, animal films, and committee-written lesson plans has declined in viewership and grownup attention. As more of commercial TV took on Sesame’s frenetic flash, PBS found kids taking refuge in the decidedly steadier Barney and Magic School Bus. The show’s production company, Children’s Television Workshop, has taken cash from toy royalties to buy ads on the commercial networks, hoping to alert viewers that Sesame’s still on the map.

So it was a happy surprise for CTW when Rosie O’Donnell used a plush figure of Elmo, a relatively recent Sesame Muppet character, as a mascot on her talk show. O’Donnell’s endorsement brought parental attention to what had become Sesame’s most popular character. A vibrating “Tickle Me” Elmo doll is the hit toy of an Xmas season otherwise dominated by recycled older properties (Mario, Bugs, Dalmatians). A wide-mouthed, not-unbearably cute, everykid character created from a generic Muppet design, Elmo signifies kids embracing the defiantly innocent side of kidness, rejecting violent fantasy and smartass “attitude.” Now I know where the K Records listeners of tomorrow are coming from.

DOWN, ON THE FARM: Big agribusiness outfits in Calif. are suing for the right to not contribute to government-mandated marketing campaigns (the California Raisins, “Got Milk?”, California Summer Fruits). In an AP report, one plaintiff complained the slurping and chewing sounds in a Summer Fruits commercial were too sexually suggestive. Another said the mandate reeked of socialism. (Actually, it reeks of mercantilism, the belief that government’s highest duty is to enrich business.) I say government oughta quit the raisin biz. If these huge factory farmers wanna be foolish enough to kill some of the most clever and effective ads around today, let ’em.

WHITHER THE KINGDOME?: It’s not the echoing fan noise that made it such a good home for our teams. It’s the way its homeliness, its blatant architectural mediocrity, complemented the lovable-loser status of the Seahawks and pre-Griffey Mariners. Its concrete cheapness symbolized an ex-frontier town wanting to become a Big League City but unwilling or unable to do it right. Paul Allen sez he won’t buy the Hawks if they’re stuck in an aging, luxury-boxless Dome. The new M’s owners said the same. Besides the economic considerations, I think both parties were uncomfortable with an overcast-grey box whose un-gussy-uppable look of thrift contradicted today’s mania for yupscale pretension. Dunno ’bout you, but I’ll miss the humble giant hamburger bun if Allen gets the county to tear it down.

WE’LL MEET AGAIN on Boxing Day (my fave Canadian holiday!) with the annual Misc. In/Out list. ‘Til then, keep in mind my favorite aphorism from Rudolph, a line which has become my life’s motto: “Even among misfits you’re misfits!”