Playboy, like a lot of oldline media outfits, is in fiscal trouble. Earlier this year, according to industry rumor, its management offered up the company for potential sale. The asking price was apparently far above the firm’s estimated market value. That’s because the 83-year-old Hugh Hefner wanted to make sure he maintained his ultra-hedonist lifestyle (and he didn’t really want to sell anyway).

Still, at least two potential buyers emerged. They’re private equity firms, companies that exist only to buy and sell other companies (like the one that briefly owned Chrysler).

One of these would-be bunny buyers, according to Marlow Harris, also currently owns the Century 21 and Coldwell Banker real-estate brands.

Make up your own puns about “development,” “view lands,” or “treating women like property” here.