5th avenue theater sign closeup

Not to be outdone by their friendly rivals at the Paramount, the folks at the 5th Avenue Theater went and commissioned their own brand new “landmark” vertical sign.

(In its movie-exhibition days, the 5th Avenue did have a big vertical sign. It was removed in 1977, before the theater reopened for touring stage shows. It was a lot less elaborate than this.)

5th Avenue Theater new sign, full view

The new sign (with the rotating “5th” on top) debuted in a public lighting ceremony Thursday night. It was designed and fabricated by Creo Industrial Arts, a local firm that’s made signage and related accoutrements for Safeco Field, the Tulalip Resort, the Universal Studios City Walk, and Vegas casinos.