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nalley's display at the puyallup fair (1948); from the tacoma public library
It’s the end of the (canning) line in Nalley Valley.
The 93-year-old south Tacoma food processing giant became a regional (and in some product lines, international) hit in potato chips and dips, pickles, pancake syrup, chili, mayonnaise, salad dressings, and countless other packaged-food products.
But the company was sold back in the ’60s, and resold several times since. Various managements sold or closed Nalley’s product lines over the years.
Finally, the New York equity group that now owns the brand has shut the last part of the plant, which made chili and canned soups.
The equity group, and its trademark licensees, promise to keep the Nalley’s brand alive, in the same way that there’s still a beer called Rainier (made at the Miller plant in L.A.).
But that’s not the same thing as actually being here, employing local workers, sourcing from local farmers.
(In the comments that follow the hereby-linked Seattle Times story, one commenter notes the current owner of the Nalley’s pickle line touts it as “The Taste of the Northwest,” even though the stuff’s now made in Iowa from cukes grown in India.)
pride parade viewers at the big popsicle
(A relatively long edition this time, bear with.)
I’ve spent the day lost in the past.
I’ve done that before. But never quite like this.
I’ve been buried this afternoon in old Seattle Times articles, ads, and entertainment listings. They’ve been scanned from old library microfiche reels and posted online by ClassifiedHumanity.com.
The site’s anonymous curators scour back SeaTimes issues from 1900 to 1984.
The site’s priorities in picking old newspaper items include, but are not limited to:
Go to Classified Humanity yourself. But don’t be surprised if hours pass before you walk away from the computer.
Back in the alleged good old days of American journalism, chain-owned newspapers would often be ordered by corporate HQ to run the same chainwide stories. (The Hearst papers were particularly notorious for this.)
Now, the Arizona-born company calling itself Village Voice Media has just done this at its papers, including Seattle Weekly.
They’re running the same expose piece, entitled “Real Men Get Their Facts Straight.” It’s an attack on Ashton Kutcher’s “Real Men Don’t Buy Girls” PR campaign, which claims “100,000 to 300,000” underage girls are trapped in street prostitution in the U.S. every year.
In contrast, the article claims the real number, while unknowable, is probably much, much smaller. The big number, says the story, comes from a highly flawed academic research piece about kids “at risk” for becoming hookers, a figure that pretty much includes the entire teen populations of U.S./Mexico border towns.
A sidebar item acknowledges a VVM corporate interest in combating anti-sex-work scare campaigns. The fear mongers pressured Craigslist to stop running (unpaid) online sex-work ads, and are now setting their rhetorical gunsights on providers of (paid) sex-work ads, including VVM and its Backpage.com site.
To summarize, the article’s “good news” is: A lot fewer girls (and boys) are underage hookers than you might think. If you hire an escort, you and she/he are breaking some laws, but most likely statutory rape isn’t one of them.
The bad news remains: There still are some minors trapped in underage hooking, even if they’re a lot rarer than Kutcher and co. claim. In Seattle we had our own highly publicized pimping scandal last year, involving a few young-adult males and perhaps a dozen underage females.
(I happen to believe escorting and other sex work should be legal, and regulated. When it is, it will be much easier for law enforcement and social workers to find underage participants, divert them into other lives (perhaps in supervised group homes), and to prosecute any madames or pimps employing them.)
•
UPDATE #1: As if right on cue, Mayor McGinn and police Lt. Eric Sano held a press briefing on Friday denouncing VVM’s Backpage.com and supporting Kutcher’s PR drive against it. Sano claimed “there have been four documented cases of child prostitution openly advertised on Backpage.com.” Seattle Weekly editor Mike Seely, while not directly involved with Backpage’s operations, insists the site’s staff does all it can to reject and/or remove ads offering erotic services by under-18s.
UPDATE #2: Elsewhere in that company, the Village Voice itself has cut 60 percent of its staff in recent years. The New York weekly’s remaining employees threatened to go on strike this past week over wage and benefit cuts. Now comes word the strike may have been averted.
UPDATE #3: John Spangenthal-Lee at SeattleCrime.com said on July 5 that the VVM article was wrong about Seattle Police records concerning juvenile prostitution arrests. Spangenthal-Lee claims there were about twice as many such arrests in 2007-2009 than the article counted. Seattle Weekly managing editor Caleb Hannan, whose staff supplied research for the chainwide VVM article, told Publicola they got their numbers from the SPD.
UPDATE #4: The Sex Workers Outreach Project, an organization supporting legal and civil rights for sex workers, issued a statement “responding” to the VVM story. The statement approves of the article’s reality-checking regarding the extent of the situation. But SWOP goes on to state the real issue here isn’t Kutcher vs. VVM and Backpage.com:
…There are three overlapping issues here: the trafficking of youth into the sex industry, the service needs of youth with experience trading sex for survival and the rights of consenting adult sex workers.
UPDATE #5: Ryan Hodgson pointed me in the direction of a Seattle Weekly item from last October. It seems that before the Kutcher Krusade or the chainwide VVM counterattack, SW editors publicized the FBI’s claim that Seattle was “Ranked Worst City in U.S. for Child Prostitution.”
Radiohead.
For more than a decade, they’ve been a band on the cutting edge of music, or at least of music marketing.
So what do they do to give their new CD/LP/download product the splashy promotion they believe it deserves?
They come out with that most modern of media products.
A newspaper.
Specifically, a 12-page tabloid, handed out for free in select major cities, including this one. Online reports say copies went fast in many of these pass-out spots. (Last I heard, you could get one at Sonic Boom Records in Ballard, but only while supplies last.)
This sign of newsprint’s continued attention-grabbing viability comes two years and two weeks after the last print edition of the Seattle Post-Intelligencer.
Yes, I still mourn it.
I even dream about it. But I won’t get into that.
I will say I still believe there’s a P-I sized hole in the local media landscape. PubliCola, Seattle PostGlobe, Crosscut, and now SportsPress Northwest only fill pieces of that hole.
The SeattlePI.com website not only doesn’t fill its former parent journal’s role, it doesn’t even fill the role it could fill, as the go-to online local headline source.
It’s still designed like a newspaper’s web presence. The front page, and the second-tier directory pages, are each cluttered with 100 or more links, mostly to syndicated and wire pieces and to the contributions of unpaid bloggers. There’s no direct way to find the site’s own staff-written material (which remains remarkably good).
What’s worse, PI.com, as it’s currently structured, has little growth potential. It’s already generating as many “hits” as it did when it had a whole newspaper to give it content. It’s either just breaking even or is perpetually about to, according to which rumors you care to believe. There’s not much further revenue it can attract as a website with banner ads.
PI.com needs to find its next level.
With its current minimal staff, it likely couldn’t create a web app or a mobile app that could command a price from readers, a la Rupert Murdoch’s iPad “paper” The Daily or the newly paywalled NY Times site.
But it could repackage its current in-house content, plus the best of its bloggers’ contributions, into a free web app and/or mobile app.
This would make PI.com’s articles and essays better organized, easier to navigate and to read.
This would also offer advertisers with bigger, more productive ad spaces that would compliment, not clutter up, the reading experience.
Then of course, there’s always the possibility of moving the P-I back into print. Perhaps as a colorful freebie tabloid, one that could siphon off home and car ads from the SeaTimes and lifestyle ads from the slick regional monthlies.
Alternately, some of the local philanthropists who’d offered to take over the P-I from Hearst in 2009 could start their own paper, creating a new tradition.
As I promised a week or so ago, here’s some of what I would do to improve SeattlePI.com.
But first, the answer to “why bother?”
This town needs a primary news source that isn’t the increasingly Foxified Seattle Times.
The local TV newscasts and their affiliated Web sites, themselves shrinking and mayhem-centric, are no substitute. Neither is the feature-oriented KUOW. Neither are the small and scrappy Publicola and Crosscut. Barring some new entrepreneurial venture, that leaves PI.com.
As I wrote, that site’s coverage has steadily improved since its inauspicious start as a standalone entity one year go. But it still has a ways to go.
First, the easy improvements:
Now for the hard part:
When I return to this topic in a few days, I’ll talk about how a lean startup venture could help fill some of these holes in the local info-scape.
As the recession drags on, Toyota’s got a TV spot hawking its minivan as a great place in which to sleep.
I want my next career to be creating and designing paperless papers and ebooks for tablet computers, and authoring platforms to help others do likewise.
I don’t have any appreciable coding experience, but that shouldn’t matter. I should just align myself with people who do.
Besides, the skills I do have are a lot rarer.
I’m a combo writer/editor/designer/media historian/social media pioneer/big-picture seer.
And I love books without hating tech.
So let’s get started.
That Ivar’s chowder billboard that was supposedly installed underwater decades ago?
Yep. A phony publicity stunt.
I’ve finally let my Seattle Times subscription lapse, after seven months with SeaTimes and 31 prior years with the now-discontinued print P-I. The only thing I’d still used the print paper for, that couldn’t be done online, was to methodically study how much smaller the SeaTimes was getting.
As a print subscriber, I was hardly supporting the newsroom. Subscription fees barely pay for the manufacture and delivery of the physical product. What I was doing was adding to the aggregate eyeballs the SeaTimes could sell to advertisers. That company’s done a lousy job at selling ads the past several years. Even before the Internet killed want ads and the Great Recession decimated home and car sales, they’d already been losing huge accounts to direct mail.
Supporting “newspaper style journalism,” and transitioning from it to something better, is a topic I’ve long written about.
Online ads earn far less income per reader than print ads. This is unlikely to change any time soon. SeattlePI.com has the potential to become profitable once the general economy improves, but won’t likely ever support anything near the news staff the print P-I had.
I currently see three potential scenarios:
1) Print papers continue to shrink, not to oblivion but to the point that they become vulnerable to startup competitors (who suddenly don’t have to pour in $30 million a year in costs and who can target niche audiences in a way old-line dailies can’t).
2) Print papers continue to shrink, to the point where they’re small enough to become subsidized by their big-business community friends (either through contributions or vanity ads).
3) New ebook-esque consumer devices (the long-rumored Apple tablet?) finally make true online publications with paid subscriptions not only feasible but popular.
Another viewpoint: Doug Morrison sees the Incredible Shrinking Newspaper as an issue affecting the exchange of ideas, the flow of facts, and even the future of democracy itself, and wonders if there could be a political solution.
You know I adore vintage advertisements. There’s now a site chock full of lovely ’50s-’70s TV commercials, in great prints. They were donated by an ad agency to Duke University. This means you open them in the “iTunes U” section of your iTunes app.