CORREC: GameWorks does indeed have a Sonic the Hedgehog video game on the premises. Still no Crazy Climber, though…
THE MAILBAG (via Michael Jacobs): “I realize you’ve just lost all this weight and everything, but here’s the lowdown on a couple new candies. Starburst Fruit Twists: The ad looked good so I grabbed a pack. I was a bit disappointed. It was like flavored licorice, but made (I think) of that fruit-based plastic they use to make Dinosaurs fruit snacks, Teenage Mutant Ninja Turtles fruit snacks etc. Only a little harder. Reese’s Crunchy Cookie Cups: Go find some! They’re like peanut butter cups, but the inner bottom has a chocolate cookie. It’s as if Reese took an Oreo side and built a peanut butter cup around it. Suprisingly, they’re better than you’d expect by far!”
GOING FLAT?: The Northwest microbrew craze may have peaked. A recent Puget Sound Business Journal piece by M. Sharon Baker described how, after growing 20 percent a month earlier this year, state microbrewery output fell 2.5 percent in November, the last month for which the Liquor Board had numbers. The questions: Have the indies taken as much business (now 8-10 percent of local beer sales) from the big boys as they’re gonna? Have bars run out of tap space for all the hefeweizens, porters, and ales? And has that Cocktail Nation fad permanently drawn young ladies & gents away from the foamy stuff? If the latter’s true, when will “microdistilleries” pop up?
BETWEEN THE LINES: Last time, I complained about word worship–the popular-in-highbrow-circles notion that the mere activity of reading, regardless of content, automatically makes you smarter. Now I wanna discuss the similar notion of word nostalgia–the longing for a past Golden Age of U.S. publishing. Mark Crispin Miller’s Nation cover story, “The Crushing Power of Big Publishing,” embraced this nostalgia as a contrast to today’s big-stakes, corporate-dominated bookland. In my recent feature piece about Amazon.com Books, I said early-20th-century publishing only seemed “purer” because it was a more elitist cabal reaching a much smaller audience.
Since then, I’ve found corroboration via The Wonderful World of Books, published in 1952 as part of a Federal program to encourage reading. (Yes! Even back when TV was still an expensive toy found mostly in the urban Northeast, society’s bigwigs worried about folks not reading enough.) Among essays by spirited-minded citizens extolling how books are fun and nonthreatening and good for you and you really should try a few, there were numbers on the narrow scope of books then. There were only 1,500 regular bookstores, plus another 1,000 outlets (department stores, church-supply stores, gift shops) where books were sold along with other stuff. Darn few of those were outside the big cities and college towns. Mass-market paperbacks were more readily available, but they only accounted for 900 titles a year (mostly hardcover reprints) from 21 publishers. The industry as a whole produced 11,000 titles a year back then, of which 8,600 were non-reprints (including 1,200 fiction titles and 900 kids’ selections). Only 125 companies put out five or more “trade” (bookstore-market) books a year. The book also noted, “The output of titles in England often exceeds that in the United States.”
Today, a U.S. population one-and-two-thirds times as big as that in 1952 gets to choose from five times as many new books, from hundreds of small and specialty presses as well as the corporate media Miller vilifies, sold just about everywhere (96 “Books–New” entries in the Seattle Yellow Pages alone). I won’t presume to compare the quality of today’s wordsmiths to Faulkner or Hemingway, but there’s plenty more styles and a helluva lot more races and genders on the stacks now than then. Behind the celebrity bestsellers is a diverse, chaotic, unstable, lively verbiage scene. Not everybody in it’s making money these days, and a lot of good works aren’t getting their deserved recognition. But I’d much rather have the current lit-landscape, with its faults and its opportunities, than the tweed-and-ivy past Miller yearns for, when bookmaking and bookselling was run almost exclusively by and for folks like him.
