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BARS AND TUBES
February 5th, 1998 by Clark Humphrey

As of this writing, Misc. can’t see what the big deal is about a president who’s (allegedly) continued to behave like good-ole-boy politicians from all regions have been known to behave. At least, even if the worst current allegations hold up, it only means he’s conducted his affairs more discreetly than Wilbur Mills, more consensually than Bob Packwood, and with less potential damage to the republic than JFK (who, it’s largely acknowledged, carried on a long-term fling with a Mafiosa). Of course, JFK and even FDR didn’t have to deal with an out-for-blood industry of talk-radio goons, “Christian” TV demagogues, and rabid GOP hypocrites out to personally smash anyone who, like Clinton, even vaguely threatens their drive for unquestioned total domination. Hard to believe there was once a time when bigtime politicians were largely criticized over policy and job performance.

JUNK FOOD OF THE WEEK: If you’ve always wondered where the term “having Moxie” originated, or remember the word popping up in old MAD magazines, it happens to be the oldest brand name in the soft-drink biz. It started as a patent medicine, or “nerve food,” in Massachusetts back in 1884. When the 1907 Pure Food and Drug Act restricted the beverage maker’s claims that it could cure almost any ill (including loss of manhood, “paralysis, and softening of the brain”), Moxie was reformulated as a carbonated recreational drink. It continued to be advertised with images of vigorous health, leading the name to be associated with spunk and audaciousness. It was sold nationally, and at one point was bigger than Coke. But by the 1960s it had retreated back into a minor New England regional brand.

Now, the Redmond-based Orca Beverage Co. is locally distributing drinks under the Moxie name. There’s a cherry cola and a creme soda now, with an orange-creme flavor soon to follow. They’re tasty drinks, with strong flavors and light carbonation–but none of these is the original Moxie flavor, a root-beer-like concoction described (by some ex-Bostonians I’ve met) as an acquired taste. That one’s not being brought out west, at least not now.

LOCAL PUBLICATION OF THE WEEK: The slick Oly-based rockzine Axis just keeps getting better. The January issue includes brisk reports about Mudhoney, Nomeansno, Engine 54, Sky Cries Mary, an alternative-scene barter system, a recent Oly spoken-word fest starring Lydia Lunch, the Swiss suicide cult Solar Temple, and the cannibal-movie classic Motel Hell; plus kissable b/w photos and a raunchy-yet-innocent comic by Tatiana Gill. (Free at the usual dropoff spots, or $2 from 120 State Ave. NE #181, Olympia 98501.)

VISIONS: Another Super Sunday’s come and gone. While watching the game in a friendly neighborhood bar, I started wishing for more public video-viewing opportunities. Almost all bars and restaurants with TVs will only let you watch sports on them, with only the scattered X-Files or Melrose Place viewing parties for exceptions. I’d like to see a room with a satellite dish and different monitors in different corners, showing all kinds of fare in a convivial party atmosphere. People could join in to hiss at soap villains, cringe at awful music videos, see who can get the most obscure Simpsons gags, take umbrage at Sam Donaldson, and view shows unavailable in parts of town (Comedy Central’s South Park, the International Channel’s foreign music shows) or on any local cable (the Game Show Channel’s Gong Show reruns). The only fare you couldn’t legally show in such a place would be movies from home videocassettes, most of which aren’t licensed for public screening.

IN A STEW: Seattle magazine’s looking for “The Martha Stewart of Seattle.” The mag seeks a super-cook or super-decorator, but I think the title should go to somebody who, like Stewart, has forged a highly lucrative self-made-woman career by ironically promoting a fetishized version of old-fashioned stay-home-hausfrau values. Hmm, who do we know in this state who might qualify? Linda Smith perhaps, or maybe Ellen Craswell? If you can think of someone similar who lives a little closer to town, report it at clark@speakeasy.org.


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