IN HONOR OF all the kindly PR people who keep sending their bizarre promotional trinkets our way, Misc. hereby informs you that (1) Miller Beer is now printing scenes from its TV ads on the backs of its labels; (2) it’s the 35th anniversary of the Easy-Bake Oven and its makers are sponsoring a recipe contest at www.easybake.com; and (3) GameWorks now has a Jurassic Park walk-through “experience,” whatever that is.
UPDATES: Looks like we’ll get a Ballard Fred Meyer after all. The chain’s reached a compromise with neighborhood activists. As a result, Freddy’s will leave part of the ex-Salmon Bay Steel site near Leary Way for industrial use. The ex-Ernst site up the street, which I’d suggested as an alternate Freddy’s space, will now house the Doc Freeman’s boating-supply emporium…. Not only is the Apple Theater, the region’s last all-film porno house, closing, but so is Seattle’s other remaining XXX auditorium, the video-projection-based Midtown on 1st. Real-estate speculators hope to turn it into more of the yupscale-retail sameoldsameold.
LOCAL PUBLICATION OF THE WEEK: Cindy Simmons’s Wallingford Word (“Cutest newspaper east of Fremont”) is a sprightly eight-page newsletter on north-central issues and events. The first issue highlights Metro Transit’s scary plan to chop service on all-day neighborhood routes in the near north end, in favor of more rush-hour commuter service–a scheme which, if implemented, would devastate the notion of transit as an option for voluntarily car-free urban life. Free in the area, or online at www.seanet.com/~csimmons.
THAT’S SHOE BIZ: The high-priced sneaker biz is collapsing fast, according to a recent USA Today business story. It claims teens and young adults are (wisely, in my opinion) moving toward sensibly-priced footwear and away from $120 high-tops bearing the name of this year’s overhyped slam-dunk egomaniac. What will happen to the NBA without endorsement contracts to make up for salary caps? (Some superstars make twice as much from shoe ads as they do from actually playing basketball.) Maybe something good–maybe the overdue deflation of the league’s overemphasis on individual heroics and the realization that it’s a better game when played the Sonics’ way, as a full-team effort. And maybe the Woolworth Corp. will be proven wrong to have jettisoned its variety stores to put its resources into its struggling Foot Locker subsidiary.
CREAMED: After all these weeks, folks are still talking about the Bill Gates pie-in-the-face incident in Brussels. Maybe it’s ’cause instigator Noel Godin knew the spectacle he wanted to make. Self-proclaimed “entarteur” (applier of, or to, tarts) Godin, 52, is a lifelong provocateur–a vet of the May ’68 rebellion in Paris and of that movement’s ideological forebearers, the Situationists (post-surrealist artists and theorists who explored what Guy Debord called “The Society of the Spectacle”). Besides his paid work as a writer and historian, he and a corps of volunteers have pied famous people in public for almost 30 years. Targets have ranged from writer Margeurite Duras (Godin told Time‘s Netly News website that Duras “represented for us the `empty’ novel”) and bourgeois art-world types to Euro politicians and TV personalities. Godin told Netly News he targeted Gates “because in a way he is the master of the world, and… he’s offering his intelligence, his sharpened imagination, and his power to the governments and to the world as it is today–that is to say gloomy, unjust, and nauseating. He could have been a utopist, but he prefers being the lackey of the establishment. His power is effective and bigger than that of the leaders of the governments, who are only many-colored servants.” Godin’s not merely out to poke fun at the mighty, but to call the structures of power and privilege into question. You can see Godin (as an author during a radio-interview scene) in The Sexual Life of the Belgians, available for rent at Scarecrow Video.
(I still won’t tell latte jokes in the column, but I will be guest barista this Tuesday, 8 p.m.-whenever, at Habitat Espresso, Broadway near John.)
